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Search Engine Optimization SEO
Tips For Better Search Engine Optimization

If you are new to doing business online, you may not even know much about SEO or Search engine optimization. This is actually a very important part of driving customers to your site, and there are a number of things that will boost your Search engine optimization. The basic idea is that when people search for a product such as yours, you want your website to come up on the first page of that search without having to pay for an advertisement.

You know that if your website is sitting five or ten pages back, very few people searching will actually get to your link. In fact, some Search engine optimization studies indicate that 75% of people who do a search don’t go beyond the first page of results, and that of the 25% who go to the second page, only about 10% will go on to the third page. Each website receives a page ranking from the search engines, and that ranking is part of what determines where it is within the pages when a keyword search is performed. It is important for you that you boost your Search engine optimization so that your site can gain a higher ranking and be found by search engines such as Google, Bing, and Yahoo. You may have a Search engine optimization company that is helping you to improve your rankings, and there are several things that they will need to work with you on in order to help you get the best rankings through Search engine optimization.

The first thing you must do to begin your Search engine optimization is to do keyword research. This is where you try to come up with words that people will search on that could connect them to your site and your product. There are Search engine optimization methods of determining which keywords are more competitive and which are going to be easier to get associated with your website. Your Search engine optimization team may ask you to provide some keywords and can then help you understand which ones are more likely to get you higher in the rankings in a shorter amount of time.

Next, you need to connect those keywords to your content in order to actually realize any Search engine optimization. You will need to have informative content on your site that uses those keywords and you will also need to have content that contains one-way links to your website that is posted elsewhere on the web, such as in article directories or blogs. Your Search engine optimization professionals will know how to do this and you will find that it really does work. Search engine optimization is not something that happens overnight, but with time and serious effort you will begin to see progress. Your SEO team will help you find some keywords that you can move up in the rankings on fairly quickly, while other more competitive terms are worth the wait. Soon, your website will be moving up in the rankings and more people will be able to find you.

by Christine Owens
1,499 Views0
Phoenix Search Engine Optimization Website Design
Professional Web Design Can Boost Your Online Business

People who have online businesses or who are considering starting up online businesses need to understand that web design is a very important element that cannot be overlooked. The web design of your website is the key to the online business that you expect to get. Whether you are selling your own product or you are working with affiliate marketing, you need a good looking site if you want people to visit it and to come back again. You may decide that the best way to go is to hire a web design company to create your site for you, especially if you have a large number of products or you need to have a specialized shopping cart. You can do your own web design if you understand how it works.

Hiring a good web design company that understands the complex web design necessary for your site is a very important step for you to take to get your online business going and growing. However, if you understand some of the basics of how web design works, you will be able to work with your web design team intelligently and will be able to make sure that you are getting the web design elements you need.

There are certain steps necessary for web design. First, in order to have a website, you have to have a domain name. This is the URL that connects to your site and is the name that you and your site will be identified with. You want it to be easy to remember and to connect with the product or service that you are selling. It needs to be easy for your customers to type in so that they don’t get frustrated and give up trying. You don’t want it to be too long to remember, but you don’t want it so short that it doesn’t really describe your business or what you are selling. This can one of the most challenging elements of web design.

Once you have come up with the domain name, you will want to think about a logo that will identify your business to customers who visit your site. The professional web design team that you have hired to create your site often has logo creation services or can direct you to other sources for this service. It is important that your customers recognize your site as belonging to your company. You want to stay away from a logo that looks similar to the logos of other companies; it is important to be original so that your company can more easily be identified.

The site should have informative pages about your company and products as well as a way for your customers to contact you. If you have a shopping cart, it should be user-friendly so that prospective customers don’t give up because they can’t get it to work. By understanding what a good website needs, you will be able to appreciate the work that your web design team is doing and you will know whether they are doing a good job.

by Christine Owens
1,407 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO
Why Business Owners Struggle With Search Engine Optimization

Search engine optimization is an interesting topic among business owners. On the one hand, many of them love it. The Internet has made it possible to bring thousands upon thousands of new buyers to their websites from all over the world, at any hour of the day or time of the year.

On the other hand, a lot of business owners hate the search engine optimization process. How can they be so excited about the results, and at the same time so annoyed with what it takes to get them?

It’s easier to understand than you might think. That’s because executing a successful search engine optimization plan is a little bit like dieting – it’s a slow, tedious, and occasionally painful process that usually only pays big dividends after you’ve been doing it for a while. And what’s worse, the longer you put it off, the longer you usually have to wait to get into the right kind of shape.

Just as most of us would love to shovel down hot fudge sundaes and still look great in swimwear, the average business owner can barely wait to see all the new leads or sales they’re going to rack up once their search engine optimization plan starts to pay off. But in the meantime, it can be frustrating to keep generating ideas for content, viewing regular traffic reports, and yes, paying web design firms and search engine specialists for the guidance they provide.

In other words, having a great SEO plan is almost priceless, but writing blog posts, articles, and checks in the meantime can quickly get old.

Our advice to you is this: Find a team that truly understands search engine optimization and how it fits into your bottom-line business plan, and then give them whatever they need to get started. Recognize from the outset that it’s going to be a little bit painful and frustrating… but that you’ll be glad you made the right decision when tons of new business starts rolling in.

by Christine Owens
1,441 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO
The Three P’s of Search Engine Optimization

To read some of the blogs, articles, and e-books that are so prevalent on the Internet, you would think that search engine optimization was a complicated and precise science. While that’s partly true, and the best ideas and tactics are always changing, it’s also true that finding your way to the top of Google, Yahoo, and Bing very typically comes down to a few simple things.

To help you understand why, and succeed in your own search engine optimization campaigns, we’ve tried to put them into a simple, easy-to-remember system. Here are the three P’s of good SEO for small businesses:

Planning. You shouldn’t change anything on your business website, not a single page heading or meta-tag, until you have had a business web designer or search engine specialist help you to find the right keywords and phrases to optimize. Which ones are the right ones? The keywords that don’t just bring you lots of traffic, but also buyers who are looking for more than just quick information.

Persistence. The interesting thing about search engine optimization is that it isn’t so much something you do as much as it is a process you start. That’s because you’re never really finished; even when you have taken the top spot for some of your most important keywords on Google, it’s still necessary to keep fresh content and updates coming. This is especially true when you are still trying to climb your way up the search engine rankings.

Patience. If there’s one thing that is consistently frustrating for business owners when it comes to search engine optimization, it’s that it takes a decent amount of time if you are operating in a competitive market. Plan on waiting at least three months before you see any real bottom-line improvement. That might seem like a while, but it’s worth the wait.

There is more that goes into the technical side of search engine optimization, to be sure. But, if you are armed with this understanding and the help of a good web design and online marketing team, then the three P’s of SEO will take you a long way.

by Christine Owens
1,513 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO
Two Lessons on Search Engine Optimization From Hurricane Irene

It’s not often that we discuss natural disasters, or Mother Nature in general, in the course of talking about search engine optimization. Once in a while, however, life gives us situations that shed a little bit of light on the issues and predicaments we face in online marketing.

In fact, hurricane Irene was a prime example.

Although damage from the storm was by far and large less severe than it was predicted to be, it still caused major problems up and down the East Coast. And believe it or not, there are a few things we can draw from the experience that bear directly on your company’s SEO plan.

Here are two lessons on search engine optimization from hurricane Irene:

Things don’t always go where we expect them to. Although teams of meteorologists and experts plotted its course on an hourly basis, Hurricane Irene still ended up making landfall in a place where it wasn’t expected, and promptly took a direction no one predicted. As a result, several communities weren’t ready for the rain and wind they received.

What does this have to do with your website? Visitors aren’t always going to arrive on the pages you hope they will, or click through on the links you would like them to. For that reason, it’s important that every part of your business website be ready to sell. An important part of search engine optimization is converting traffic into customers, and you should be prepared to do that from any page you have.

You have to plan for the unexpected. This isn’t exactly new advice when it comes to online marketing, but it’s still needs to be mentioned once in a while. Because Google, Yahoo, and Bing can change their algorithms at any time, you never know when your current flow of traffic is going to be washed away.

Very frequently, minor adjustments to search engine algorithms work themselves out over time; once in a while they don’t. Either way, it’s a good idea to have other online marketing avenues in place. Relying solely on search engine optimization is fairly common, but it makes sense to be ready for any change in the weather, because you never know what can happen.

 

by Christine Owens
1,427 Views0
Arizona Scottsdale Search Engine Optimization SEO Web Design
Choosing the right Arizona Website Design & SEO Company

When it comes to choosing a website design company in Arizona, you should choose carefully as there are so many. When looking for a website design company you should be able to see a portfolio, professional references and results. If you are planning on using that same company for search engine optimization company (SEO) don’t be afraid to ask for results, or data to backup their claims.

One of the most common things we see as a legitimate website design and SEO company in Arizona is all the fakes. Companies that can “get you to the top in 7 days guaranteed” are usually using black hat techniques that will in the long term eventually get you banned or they are targeting keywords that no one is searching for, or have no value to your companies target audience. Just remember that Google and other popular search engines have algorithms in place that prevent you from out ranking other companies overnight. Just remember Google loves fresh, relevant, usefull content that’s valuable to it’s users.

Web design and SEO work hand in hand, so if you are choosing an web design company that doesn’t offer any type of SEO than do your research as having that all under the same roof will be more efficient and probably less expensive. When starting an SEO campaign, it will most likely require changes to your website to fix critical on page elements which will go much smoother if the same company is performing the web changes.

Epic Web Solutions specializes in making websites rank well and look good. Call us today to find out how we can help your website rank better.

by Christine Owens
1,672 Views0

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