On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

Why Hire An Arizona SEO Writing Company?

If you manage a website and a business to go with it, chances are that you will be or perhaps already have been looking for a way to boost the traffic to your website. In order for you to get more business, you will need to have a greater online presence. There are many ways that you can boost the traffic to your website so that you will hopefully have a boost in business. There are many different online marketing techniques that will help your business come out on top and ahead of the competition. If you are looking for some good online marketing strategies, you may want to consider hiring an Arizona SEO writing company. There are many benefits that you might just experience when you have someone do the writing for you.

One of the benefits of hiring an Arizona SEO writing company is that you will not have to worry about writing the articles yourself. If you are the owner of the company and have to run everything, you probably do not want one more thing to do and one more thing to stress you out. A professional Arizona SEO writing company might be just what you need. As long as you find a really great writing company, you can just hire them to write your articles and will know that they are perfect and ready for your use when you get them back. Professional writers are trained on how to write a good SEO article that will get results. You will not have to stress over whether or not you have written the article correctly or if you have good enough content in it. You can just leave it to someone who does it for a living and can do what you do best with your business!

Another benefit of hiring an Arizona SEO writing company is that the traffic to your website should increase in a matter of months, with the increased chance that your success will also rise. When someone does an online search, the search engine will look for content that has the searched-for word (or words) in it and will put those at the head of the search. The more relevant the articles, the more they will be pulled up at the top of the search. When your website is at the head of the search, people will be more likely to click on your link. Most people think that the first or second references are the best, even if they aren’t in reality. Also, many people will not look past the first, sometimes second page of results. If you are in the beginning selections of search results your website will get more hits. As your website gets more hits, the search engines will pull it up more during similar searches. The process will continue until you are at the top of your business!

If you are looking for a great way to increase your online presence, SEO writing might be the key. There are many benefits that come when you hire Arizona SEO writers to help you out with marketing your website correctly. As you market your site, it will gain in popularity and your business should begin to do better than before.

Improving Your Website Accessibility

When designing a web site, the desire for accessibility is inherent. Despite this, most Arizona Web Design developers inadvertently overlook the need to make website accessible to the disabled. Web Design that is decidedly conscious of such needs can be extended to meet the needs of such users. The push for greater web site accessibility is becoming more and more main stream. Already, many major websites have improved their accessibility to those with disabilities, and are striving to do even more.

Clearly no one would intentionally exclude any person or group from accessing their public website. No one would consciously design exclusion into their website, but on many occasions this happens inadvertently. The goal of a website is to reach as many users as possible and provide them with information pertinent to your business or organization. Making your website highly accessible only heightens the reality of this goal. Highly accessible Arizona Web Design is not only beneficial to a greater number of users; it is beneficial to your interests as well.

Awareness of the need and opportunity for increased website accessibility is just the first step. Once you start considering this possibility more deeply, you may be concerned about the ability to make a highly accessible website that is also attractive and technologically savvy. Such concerns are unfounded. Expert Arizona Web Design specialists are masters of ingenuity and artistry on the web. Their jobs revolve around the need to approach tasks creativity. The challenge of heightened accessibility will simply be another feature of design for them to creatively overcome. Nearly all aspects of web design can be altered and improved to be highly accessible while also remaining cutting edge.

You may be surprised to find that Arizona Web Design that is accessible to those with disabilities is also more highly compatible with a number of hand-held devices. When highly accessible, your website will typically be more navigable and visible on these devices. The concessions necessary for improved accessibility tend to make web design more user-friendly for those accessing the web on smart phones, tablets, and the like. What’s more, highly accessible websites tend to attract more attention from major search engines as well. The features that make them more accessible also allow them to be more favorably indexed by these entities.

While you may be sufficiently motivate by the positively implications of creating a more highly accessible web design, you can be further induced by the possibility of unfavorable ramifications. To date, claims have been successfully filed against entities with a large web presence whose design was not accessible to the blind. Courts ruled in favor of the prosecutors, stating that this inaccessibility was in direct violation of law, specifically the Americans with Disabilities Act.

Increasing the accessibility of your website through thoughtful Arizona Web Design is not only considerate, it is beneficial to you as well. A minor investment in greater accessibility will improve your visibility on the web, allowing even more users to come in contact with your products and services. As this is directly in line with your goals and best interests, designing increased accessibility into your website is a true win-win situation.

Making Your Website Accessible To Those With Disabilities

In this day and age of political correctness, no one would think of excluding any group from accessing their website. Unfortunately, if you are not aware and conscious in your Pheonix Web Design, it may be inaccessible to persons with certain disabilities. Many of the world’s most prominent websites have made great strides in ensuring website accessibility to everyone, including those with disabilities. Thoughtful Pheonix Web Design can overcome inaccessibility issues.

Of course no one intends to be exclusive in their Pheonix Web Design. When it happens, it is far more a matter of innocent oversight. That said, the benefit in creating a website that is accessible to all is not just a matter of thoughtfulness. It is also in your best interest. You have a website because you want to put your business or non-profit on the map. You can access even more users by making your website truly accessible.

Once you become aware of the need for broadened website accessibility, you may worry about having to give in to unattractive Pheonix Web Design in order to meet the needs of all users. No need to worry. There is no reason accessible websites have to be unattractive. Talented Pheonix Web Design developers can use all their artistic talent and all the latest technology. While some of these aspects are not inherently accessible, they can be made to be. Good web designers are all about flexibility and possibility. They have to be to do their jobs well. Tweaking a website to make it accessible will just be an extension of the work they already do. Accessibility and attractiveness are not mutually exclusive.

One of the many benefits of a truly accessible site design is its compatibility with various hand-held devices. Navigation and appearance will both be improved on smart phones and tablets when your website is highly accessible. Even better, websites with higher accessibility are generally better indexed by the major search engines. This means improved accessibility will improve your visibility as well.

If you are not motivated enough to make necessary changes, it may inspire you to learn that there are potential negative consequences of not designing your website to be highly accessible. For instance, there have been class-action lawsuits filed against websites who are not accessible to the blind. Courts have ruled that having a website that is inaccessible to this group is a violation of the Americans with Disabilities Act.

Beyond the possibly negative ramifications of having a less than perfectly accessible website, it is simply the right thing to do. It will pay off for your and for users. All you need is a talented web designer with a little creativity. A web designer with a passion for originality will be able to make needed changes without much headache. Highly accessible sites are more effective and reach the highest number of users.
By including accessibility to your list of web design goals, you can achieve the best web design outcomes. The effort, and possibly minor investment, will be in everyone’s best interest. Exposure to your business, products, or services will be increased, making it easier for you to achieve your goals. What’s more, you will enjoy the moral satisfaction of having considered the needs of all users.

What To Look For In A Phoenix SEO Company

A great online presence is absolutely essential in the world today. With almost anything that anybody wants right at their fingertips, it is important that you stay on top of your online marketing game. One way that you can be sure that your online presence increases is through SEO writing. You may have heard about Search Engine Optimization before and wondered what it means. Basically, when someone has an SEO article written, the search engines online will catch the articles and pull up the website they are on. If the articles are written correctly, it could really boost the online presence of your website. If you are thinking about hiring a Phoenix SEO company to write some articles for your business, there are some things that you will want to look for to be sure that you have the best writers writing for you.

One of the first things you might want to do is to contact some Phoenix SEO writing companies and ask them for a sample of their work. As you read over their samples, you can get a better idea for the style of writing that their company does. You will be able to get a feel for the uniqueness of their articles just by reading them. You should also be getting a feel for whether or not the articles flow with the keywords in them. If the sample articles that you read are unique, flow nicely, catch your attention, and have correct grammar and spelling, that is probably an indication of a good Phoenix SEO writing company.

The next thing that you might want to look for when hiring a Phoenix SEO writing company is whether or not they understand the concept of an SEO article. The basic point of an SEO article is that when someone does an online search that is relevant to your business, your website will be pulled up. The more that your website gets accessed through the searches, the more that the search engines will recognize it as the best reference for similar searches. When writing an SEO article, the writer will take a keyword and will focus the article around the keyword. The keyword will be in the article a certain amount of times. Not too many, not too little. If the keyword is in the article too many times, the search engine will consider it spam and will not pull it up. If it is not in the article enough times, the search engine could skip over it all together, or put it at the end of the search results. Many people will not go past the first page or two of search results, which is why the goal is to get your article to rank higher through SEO writing. A Phoenix SEO writing company who understands this concept and really puts it to use is typically a great company!

If you are going to hire an SEO company, you may want to just remember that quality, content, and  keyword density requirements are three very important factors in a good writing company. If you find a writing company who passes all of your examinations, chances are that you have found the best SEO writers in Phoenix.

How An Arizona Web Design Company Can Create Your Website

When I needed to hire an Arizona web designer to help me create a website, I also wanted to know the process they would use so that I would feel comfortable with what they were doing.  There are a number of steps that are quite important in the process of website design.

Research is the first step that any good Arizona web design company will take.  For instance, any company I select must take the time to learn about my company and the direction I want it to take.  They should look into my most likely customer base and ask lots of questions to find out what I really need.  The next step is to brainstorm about what the website needs and come up with a variety of concepts that I could approve.

Along with that it is important that I know what I need my website to do so that the Arizona web design company I have selected can determine which technical requirements must be met.  For instance, do I want just the basics of HTML or something more exciting such as a site designed with Flash, or some of each?  Any good web design company such as Epic Web Solutions, will create an outline so that I can get a pretty good idea of what the website will look like and can approve it, as well as getting a price quote based on my requirements.  Obviously, if I want to add more difficult things to my site it will add to the total cost of the work.

A professional Arizona web design company will help me verify that my content is relevant and contains sufficient information to appeal to the clients I am looking for.  All the bells and whistles can’t take the place of clear content.  They are specialists in helping me choose not only the right colors as well as the fonts that will be used.   Professional web design companies such as Epic Web Solutions (epicwebaz.com) understand the importance of user friendliness and good download speeds for the website.  They also know how to make a website easy to move through so that people will spend more time on my website.

Finally, no matter how great my website looks, if no one can find it, then it isn’t doing me much good.  I need my website to be found on the first page of search engines, and a good web design company understands that fact and they know the steps that must be taken to get my site moving up in the rankings.