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On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

by Christine Owens
6,989 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO Web Design
Getting ready to launch new FryFab.com Website

The new website design for fryfab.com has been in the making for a month now and is almost ready to launch. We brought out all the stop for this website including a few things that have never been done before on any other websites that Epic Web Solutions has launched.

-Search Engine/Keyword Detection to display relevant content based on what the user typed into Google/Yahoo/Bing.

  • By detecting the keyword they have searched, we can show users targeted product images/text and increase conversions.
  • Learn more about what the user wants to see and display only converting images.

-Geolocation of users by IP address

  • Find out where the user is coming from and display testimonials from local business’s that they may recognize to increase brand recognition
  • Display discounts or promos based on location
  • Real time content delivery based on location

Combining these two techniques, we will be looking to increase conversions while also enhancing the user experience by only giving them content/sales/promos that are targeted to what they are looking for and their specific location.

by Christine Owens
1,508 Views0
Arizona Scottsdale Search Engine Optimization SEO Web Design Website Design
Using IP Address Geo Location Technology with SEO

Using IP address Geo location is one way to possibly look at in improving your conversion rates through on page optimization. As things become more and more complex on the internet and users are given multiple ways to buy a particular product or service, you should give your best shot at converting EVERY user that comes to your website. By using IP address geo location, you can display content based on the users location. This method won’t double your conversion rate, but it will be a nice little to test to see if your product or service is more marketable if presented to users by their location.

Using the geographical data:

-Use the geographical data to produce a call to action or geographical based sale or deal.

-Funnel this user to an optimizated landing page for there location. Perform split testing to see if your users are attracted to there location (city, state or zip).

Don’t redirect users on your home page based on there location, Google may think you are cloaking and flag you, put you in there supplemental index or even ban you if they think it’s a malicious act. Simply change content or calls to action only!

How this applies to SEO:

The whole goal of SEO is really to get more traffic and convert that traffic. Anything that includes producing more online sales or conversions boils down to optimizing your website so that users buy your product or service or at least contact you about it. If you are able to taylor your website to each individual and display things in a way that it would apply to there location, situation or emotion you would. You need to take as much given information about your user and use it to your advantage. This also includes refering pages, referring search engines, keywords etc…

Thanks

Nick Julia

Phoenix Web Design Company – Phoenix Website Design – Scottsdale Website Design

by Christine Owens
1,641 Views0

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