On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

Why Hire An Arizona SEO Writing Company?

If you manage a website and a business to go with it, chances are that you will be or perhaps already have been looking for a way to boost the traffic to your website. In order for you to get more business, you will need to have a greater online presence. There are many ways that you can boost the traffic to your website so that you will hopefully have a boost in business. There are many different online marketing techniques that will help your business come out on top and ahead of the competition. If you are looking for some good online marketing strategies, you may want to consider hiring an Arizona SEO writing company. There are many benefits that you might just experience when you have someone do the writing for you.

One of the benefits of hiring an Arizona SEO writing company is that you will not have to worry about writing the articles yourself. If you are the owner of the company and have to run everything, you probably do not want one more thing to do and one more thing to stress you out. A professional Arizona SEO writing company might be just what you need. As long as you find a really great writing company, you can just hire them to write your articles and will know that they are perfect and ready for your use when you get them back. Professional writers are trained on how to write a good SEO article that will get results. You will not have to stress over whether or not you have written the article correctly or if you have good enough content in it. You can just leave it to someone who does it for a living and can do what you do best with your business!

Another benefit of hiring an Arizona SEO writing company is that the traffic to your website should increase in a matter of months, with the increased chance that your success will also rise. When someone does an online search, the search engine will look for content that has the searched-for word (or words) in it and will put those at the head of the search. The more relevant the articles, the more they will be pulled up at the top of the search. When your website is at the head of the search, people will be more likely to click on your link. Most people think that the first or second references are the best, even if they aren’t in reality. Also, many people will not look past the first, sometimes second page of results. If you are in the beginning selections of search results your website will get more hits. As your website gets more hits, the search engines will pull it up more during similar searches. The process will continue until you are at the top of your business!

If you are looking for a great way to increase your online presence, SEO writing might be the key. There are many benefits that come when you hire Arizona SEO writers to help you out with marketing your website correctly. As you market your site, it will gain in popularity and your business should begin to do better than before.

Improving Your Website Accessibility

When designing a web site, the desire for accessibility is inherent. Despite this, most Arizona Web Design developers inadvertently overlook the need to make website accessible to the disabled. Web Design that is decidedly conscious of such needs can be extended to meet the needs of such users. The push for greater web site accessibility is becoming more and more main stream. Already, many major websites have improved their accessibility to those with disabilities, and are striving to do even more.

Clearly no one would intentionally exclude any person or group from accessing their public website. No one would consciously design exclusion into their website, but on many occasions this happens inadvertently. The goal of a website is to reach as many users as possible and provide them with information pertinent to your business or organization. Making your website highly accessible only heightens the reality of this goal. Highly accessible Arizona Web Design is not only beneficial to a greater number of users; it is beneficial to your interests as well.

Awareness of the need and opportunity for increased website accessibility is just the first step. Once you start considering this possibility more deeply, you may be concerned about the ability to make a highly accessible website that is also attractive and technologically savvy. Such concerns are unfounded. Expert Arizona Web Design specialists are masters of ingenuity and artistry on the web. Their jobs revolve around the need to approach tasks creativity. The challenge of heightened accessibility will simply be another feature of design for them to creatively overcome. Nearly all aspects of web design can be altered and improved to be highly accessible while also remaining cutting edge.

You may be surprised to find that Arizona Web Design that is accessible to those with disabilities is also more highly compatible with a number of hand-held devices. When highly accessible, your website will typically be more navigable and visible on these devices. The concessions necessary for improved accessibility tend to make web design more user-friendly for those accessing the web on smart phones, tablets, and the like. What’s more, highly accessible websites tend to attract more attention from major search engines as well. The features that make them more accessible also allow them to be more favorably indexed by these entities.

While you may be sufficiently motivate by the positively implications of creating a more highly accessible web design, you can be further induced by the possibility of unfavorable ramifications. To date, claims have been successfully filed against entities with a large web presence whose design was not accessible to the blind. Courts ruled in favor of the prosecutors, stating that this inaccessibility was in direct violation of law, specifically the Americans with Disabilities Act.

Increasing the accessibility of your website through thoughtful Arizona Web Design is not only considerate, it is beneficial to you as well. A minor investment in greater accessibility will improve your visibility on the web, allowing even more users to come in contact with your products and services. As this is directly in line with your goals and best interests, designing increased accessibility into your website is a true win-win situation.

Website Design For Mobile Applications

It used to be the rage to have a cell phone. These days a typical persons cell phone is much more than a phone. It can make calls, send and receive text messages, send and receive email, access the internet, play music, take photos, and more. Smart phones with all these capabilities are really small computers, and remarkably powerful ones at that.

A majority of the special features found on smart phones are internet dependent. They cannot function on the phone alone. As a result, the internet community has to adjust to meet the demands of mobile web access. This has significant implications for entities such as businesses or non-profit organizations that use the web for advertisement or commerce. Arizona web developers have to develop a new set of skills to provide quality web design for the mobile web. Smart phone users are quickly learning what sites are mobile web friendly, and those sites are winning the attention of mobile users.

When it comes to creating a smart phone friendly design, Arizona web designers are definitely more restricted than they are for computer or tablet designs. Mobile web design is restricted by mobile browsers and by the size of mobile screens. As a result, mobile web pages must be decidedly more compact that traditional pages. The creativity of Arizona Web Design professionals is being stretched to new limits to adapt to the issues that mobile web design demands. Just as with regular web design, mobile web design needs not only to be functional, but attractive and user-friendly as well.

Arizona web developers will have to learn and use a new set of skills when designing for mobile devices. It just wont work well to use the same construction and structure for a mobile device as they would for a desk or laptop computer. Wireless application protocol must be used while browsing on mobile phones. There are Arizona web design guidelines for developers to adhere to. While these guidelines need to be strictly followed, they will become second nature in time, and need not hamper a designers ability to use creativity and artfulness. While developers will probably be required to strip down the designs that are currently be used, they can now find standard designs to work from that are wireless application protocol (WAP) compatible.

Often, developers will be asked to design a version of an existing website that is WAP compatible. The best way to build such a website is to simply modify the existing site or add-on to it to create compatibility. Several changes will be required in order to provide a single website that is both full-browser and WAP compatible. Alterations in layout, construction, and design will all be requisite. Once a mobile-friendly design has been completed, browser sensing can be implemented to detect mobile access and activate the mobile version of the website for mobile users.

New technology always stretches developers to new limits. Mobile device internet users will expect and demand web designs suited for use on their devices that are compatible with wireless application protocol. While users probably won’t understand the complications of their demands, developers will have to rise to the occasion. As with all things technological, doing so will become second nature in a short period of time.

Stay Current With Mobile Web Design

If you have a website that is essential to your business function and dealings, you know the importance of Phoenix Web Design. Web design is a skillful art that focusing on making websites technologically functional, attractive, and user-friendly. Professional developers are skilled at bringing all these aspects together to create a site than users will find informative and easy to use. A well designed website is both a powerful marketing tool and a means by which your business can participate in e-commerce. In both of these ways a website can boost sales and overall profitability for your business.

When the web first came on the scene, businesses quickly realized that a significant portion of the market was going to move online. They scrambled to keep up with technology; hiring Phoenix Web Design specialists to help them create websites that would attract online consumers and make it easy for them to purchase products on the web. Companies that kept up with the technological curve had a continued opportunity for growth. Those that did not make the jump to the internet felt the effects and may not have been able to keep up with competitors that were online.

The same phenomenon is occurring once again, only this time with mobile internet access. More and more consumers are using handheld devices to access the internet. From their mobile phones they are researching and purchasing. Traditional Phoenix Web Design for lap and desktop computers is not compatible with internet capable hand held devices. Websites that are not wireless access protocol (WAP) compatible are difficult if not impossible to browse on a mobile device. As a result, online businesses are under pressure to create quality WAP compatible sites in order to keep the attention of mobile consumers.

There are a number of mobile Phoenix Web Design service features that can keep your business in the mobile sights of key consumers. Designers can develop a brand new site that is mobile compatible, or create a parallel, WAP compatible version of your existing site that will come up for mobile users. This site can definitely mimic your traditional website, creating consistency between your traditional and mobile site that will allow your customers to feel a sense of familiarity no matter which access point they use.

Such designers are well versed in mobile web accessibility guidelines as well as web standards compliance. Their focus will not only be on an attractive site, but a site with high usability. Talented designers can create a visually appealing site while excluding or removing unnecessary visual noise. This is important, as it affects the speed with which your mobile site can be viewed. By using minimal design parameters, they can assure your mobile site will appear efficiently on mobile devices.  Messaging will be mobile focused, editing content to keep it concise for the comfort of reading on mobile screens. Experienced mobile web designers will also ensure your WAP compatible mobile site is optimized and SEO friendly, so your mobile site will be well ranked by search engines.

Don’t miss the boat. Use the skilled services of Phoenix Web Design professionals to keep your web business attractive and accessible to mobile device users.

How An Arizona Web Design Company Can Create Your Website

When I needed to hire an Arizona web designer to help me create a website, I also wanted to know the process they would use so that I would feel comfortable with what they were doing.  There are a number of steps that are quite important in the process of website design.

Research is the first step that any good Arizona web design company will take.  For instance, any company I select must take the time to learn about my company and the direction I want it to take.  They should look into my most likely customer base and ask lots of questions to find out what I really need.  The next step is to brainstorm about what the website needs and come up with a variety of concepts that I could approve.

Along with that it is important that I know what I need my website to do so that the Arizona web design company I have selected can determine which technical requirements must be met.  For instance, do I want just the basics of HTML or something more exciting such as a site designed with Flash, or some of each?  Any good web design company such as Epic Web Solutions, will create an outline so that I can get a pretty good idea of what the website will look like and can approve it, as well as getting a price quote based on my requirements.  Obviously, if I want to add more difficult things to my site it will add to the total cost of the work.

A professional Arizona web design company will help me verify that my content is relevant and contains sufficient information to appeal to the clients I am looking for.  All the bells and whistles can’t take the place of clear content.  They are specialists in helping me choose not only the right colors as well as the fonts that will be used.   Professional web design companies such as Epic Web Solutions (epicwebaz.com) understand the importance of user friendliness and good download speeds for the website.  They also know how to make a website easy to move through so that people will spend more time on my website.

Finally, no matter how great my website looks, if no one can find it, then it isn’t doing me much good.  I need my website to be found on the first page of search engines, and a good web design company understands that fact and they know the steps that must be taken to get my site moving up in the rankings.