On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

New Info-graphic For SEO Client

Using Info-graphics To Acquire Links

Titan Power is a data center design, build and maintenance company that we provide ongoing SEO services for.  We provide ongoing link building, content marketing and many other services to help increase their rankings for keyword phrases such as “UPS maintenance”.

As we all know now with the Penguin & Panda updates with Google, links are more important than ever (quality, natural links that is).  By producing this info-graphic for Titan Power, our goal is to acquire high quality industry specific links that will help increase their domain authority.


Creating info-graphics takes time.  The reason that info-graphics are compelling and a great marketing/SEO tool is because its great content, looks nice and gives content providers FREE content.  You are doing these content providers a favor by giving them something to put on their website and talk about.  You know you have done a good job with your idea, data and design when industry specific communities respond well to the info-graphic and spreads naturally.  The subject matter needs to be one of the following:

  • Evergreen
  • Timely
  • Relevant
  • Controversial

We believed that this info-graphic that we produced with Titan Power is an Evergreen subject matter, meaning that it is always relevant because people unplanned outages for data centers is a common occurrence and many people are constantly doing research on it.

When designing these info-graphics,


Deployment is crucial.  If no one see’s your info-graphic, its useless.  During the design and development of the info-graphic, we reach out to publishers in the industry and let them know this is coming and test the waters to see if we have a good, solid idea.  It is also nice to get feedback from these industry publishers, because they have years of experience and know what is relevant in their industry.  One factor that can often be overlooked in deployment is social.  If you have social media accounts, use them.  Use twitter and hash tags to your advantage to get the content in front of the right people.  This will also help your social media campaign and show good social signals to your site.

Info-graphic Link Acquisition Analysis

Once the deployment has been completed and the dust has settled, we will look through Titan Power’s link profile to determine if this campaign was successful, find out where we either succeeded or failed and make improvements for the next one.  Each industry is different, and it is important too learn from the community and understand that their reception to your info-graphic will be different than yours and mine.  Always be open minded and make improvements to your campaign moving forward.

Below is the info-graphic for Titan Power

Understanding Costs & Reasons For Data Center Outages

Two Examples Of Great Internet Marketing

Running a website is similar to owning a store. If you own a store, people walk by it and see the front. They are either impressed or dissatisfied with what they see, which could determine whether or not they walk through your front doors. If you own a store, you would probably put advertisements in the newspaper or magazines to make sure that people know where to find you and where to get the best services in town. If you own a store, you will probably have your information in the phone book and might even pay for a larger spot so that you call the attention of anyone looking for services or products like yours. Now think of the store in terms of a website. People go to your website and see what it looks like and depending on whether or not they like what they see, they may or may not move on. As a website owner, you will need to do some internet marketing, such as pay per click advertising or SEO writing. You might have your business website in online directories so that people will be able to find you more easily. The difference between a store and a website however, is that if you own a store only the locals have easy access to you. If you own a website, the entire world has access to you.

Internet marketing is the key to making sure that more of the world will see your website. There are many different marketing strategies that different online businesses implement. What works for one company might not work for the next. The benefit is that when you market your business online, it will be seen more often, hopefully bringing you more business. Take pay per click advertising for example. If you own a website and you hire a pay per click company to put your advertisements out there, other websites will have your ad on them. When someone is on their website and they see your ad and click on it, the host site will get paid a certain amount. While it might seem harsh to have to pay every time someone clicks on your ad, you may want to look at the business that you could gain from it. If ten people clicked on those ads and you have to pay out for ten clicks, you might be out a few dollars. If even only half of those people make a purchase on your website, you might be making hundreds or thousands of dollars! SEO writing is another great example of internet marketing. SEO writing companies write articles for businesses just like yours so that when someone does an online search that is relevant to your website, the search engine will find your website and put you in the results. The better your SEO articles are and the more results they provide, the more times the search engines will pull up your articles. As the search engines pull up your website more and more, they will realize that you are the best reference for similar searches and your business will just continue to grow in that way.

Pay per click advertising and SEO writing are only two of the great internet marketing tools that could really benefit your business. If you are looking for ways to boost business, you may want to consider looking more into internet marketing.

Two Lessons on Search Engine Optimization From Hurricane Irene

It’s not often that we discuss natural disasters, or Mother Nature in general, in the course of talking about search engine optimization. Once in a while, however, life gives us situations that shed a little bit of light on the issues and predicaments we face in online marketing.

In fact, hurricane Irene was a prime example.

Although damage from the storm was by far and large less severe than it was predicted to be, it still caused major problems up and down the East Coast. And believe it or not, there are a few things we can draw from the experience that bear directly on your company’s SEO plan.

Here are two lessons on search engine optimization from hurricane Irene:

Things don’t always go where we expect them to. Although teams of meteorologists and experts plotted its course on an hourly basis, Hurricane Irene still ended up making landfall in a place where it wasn’t expected, and promptly took a direction no one predicted. As a result, several communities weren’t ready for the rain and wind they received.

What does this have to do with your website? Visitors aren’t always going to arrive on the pages you hope they will, or click through on the links you would like them to. For that reason, it’s important that every part of your business website be ready to sell. An important part of search engine optimization is converting traffic into customers, and you should be prepared to do that from any page you have.

You have to plan for the unexpected. This isn’t exactly new advice when it comes to online marketing, but it’s still needs to be mentioned once in a while. Because Google, Yahoo, and Bing can change their algorithms at any time, you never know when your current flow of traffic is going to be washed away.

Very frequently, minor adjustments to search engine algorithms work themselves out over time; once in a while they don’t. Either way, it’s a good idea to have other online marketing avenues in place. Relying solely on search engine optimization is fairly common, but it makes sense to be ready for any change in the weather, because you never know what can happen.