On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

One Surprising Tool That Can Help You Improve Your Business Website Dramatically

When planning an addition or redesign to a business website, marketing managers and other decision-makers will often turn to advanced search engine metrics and other analytical tools for guidance. These can definitely be helpful, but too many small businesses overlook one of their best resources – a surprising tool that can help them dramatically improve the effectiveness of their business websites – a conversation with a potential customer.

Simply put, someone who has visited your website, or bought from you in the past, holds an insight and perspective that are very difficult to find elsewhere. For all of the things you think you know about your business, they know exactly why someone decides to click the “buy now” button or pick up the phone to call you… not to mention the reasons they don’t.

Note that this conversation doesn’t even have to be an actual conversation. It could be in person, of course, but also over the phone, or even online. The point is that you want to ask potential customers things like:

  • What would you like to see more, or less, of on this website?
  • What do you like about our competitors’ websites?
  • What is your favorite feature of our existing site?
  • How did you find this website in the first place?

Are you going to get all of the answers you want from simply asking these questions? Probably not, but what you will likely get is a good starting point for understanding how the men and women you are trying so hard to market view your pages. This might sound like a small detail, but it can stop you from making a disastrous change, or copying a competitor who really isn’t as well-liked as you thought.

Metrics and expert opinions always have their place in business web design and online marketing. But if you really want to make your company more profitable over the Internet, don’t forget to ask your customers for their input once in a while.