On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

Making Sense of Search Engine Optimization and Link Building

Most business owners and web design clients have an easy time understanding why inbound links are such an important part of Google’s algorithm. After all, if lots of other websites are pointing in your direction, then it only makes sense to consider your site a top resource in the industry.

What they don’t often realize is that the relative value of inbound links goes deeper than that. It isn’t enough to simply have links to your website, they need to be the right kinds of links from the right places.

To help you make sense of search optimization and link building, here are three quick things to keep in mind:

Having other sites link to you is a big deal. Having just a few dozen high-quality inbound links to your website can help your Google position more than anything you could actually change or optimize on your own pages. In other words, Link building is one part of the search engine optimization process you can’t afford to overlook.

To be valuable, an inbound link has to make sense contextually. In other words, Google and the other major search engines put more weight and links that come from sites that are related to yours. Having vendors, suppliers, and industry directories point you is valuable; gathering random links from sites on unrelated topics isn’t.

You have to ask for links in a way that makes sense to other business owners and webmasters. Just because an inbound link would really help your online marketing efforts will doesn’t mean that someone else is likely to give it to you. Instead of simply requesting that people link to your site, point them towards a piece of interesting content or some other feature that will benefit their readers and followers.

Link building for SEO purposes is a big topic but understanding the basics of what the major search engines want to see is your first step towards climbing the rankings on Google, Yahoo, and Bing. Take what you know and work with your business web design team to make sense of your inbound link building strategy.