On-Page SEO is a Critical Component of Digital Marketing
What is SEO?

On-Page SEOSEO (search engine optimization) is a buzzword in the digital marketing world.  If you have a website, social presence, or have a business, you’ve probably heard of SEO.  If you have not yet started leveraging the power of SEO to increase sales and business exposure, you are missing out!  Make no mistake – SEO optimization is not a magic wand that instantly transforms your search engine ranking – it takes time. With proper SEO strategy you can reach the coveted first page on Google and be seen by far more people than would have otherwise discovered you.

How Does On-Page SEO Work?

Many customers know they want to optimize their SEO but they are not sure how to do so.  Of course, there are many different factors that contribute to improved search engine ranking and many different strategies for improvement.  Thus, increasing your SEO is a multi-pronged strategy that includes blogging, link building, on-page optimization, and other SEO factors.  So, what does it mean to improve ‘on-page’ SEO.

Yoast offers an understanding of the importance of on-page SEO will help you understand just how complicated it is and why it is best to enlist an experienced professional to assist you with increasing on-page SEO, “On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention, and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be…On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.”

How Do You Increase On-Page SEO?

On-Page SEOMany people with perfectly acceptable websites wonder why they aren’t ranking higher in search engines?  They are blogging on a regular basis and updating their site as needed.  But, what they may not realize is they are missing out on a few other key factors that will dramatically impact on-page SEO.  For example, if they are blogging are they blogging good content that is also presented well?  Also, do they have easy-to-understand content with headings and images?  Are they using meta, title and alt tags?  And, are they utilizing keywords?  Does their content contain internal links?  Further, is their website easy to use? Does the website have visual appeal and optimal functionality?  If not, on-page SEO is not being optimized strategically and thus the website is not performing in search rankings as well as it could.  Work with an experienced professional that understands all aspects of on-page SEO optimization including on-page and off-page SEO so that you can increase your search engine ranking!

Epic Web Solutions Recognized By Clutch As One Of The Top Web Designers In Phoenix

clutch image1At Epic Web Solutions, we pride ourselves on being at the forefront of technology, providing our clients with cutting-edge website design, development and internet marketing. Our focus on using proven techniques, along with innovative strategies, has allowed us to create a large, loyal and very satisfied customer-base.  We know that there are a lot of other website design and development businesses out there, or other companies that claim to be experts in SEO, but many are not capable of delivering on their promises or provide short-term solutions that are not capable of standing the test of time.  Epic Web Solutions is a lean and efficient web company, maintaining a focus on our client’s needs at all times.  The bottom line is, we deliver on our promises and our clients are more than satisfied with results.  At Epic Web Solutions, we are proud to be included on Clutch, a website dedicated to connecting customers with leading, reputable IT services that deliver results for their clients.

Clutch utilizes an innovative research process that melds the best of traditional business-to-business research along with honest customer reviews.  Clutch is used internationally to connect businesses and customers and it ensures that the businesses have a proven ability to deliver.  Clutch ensures an ability to deliver by weighing three factors:

  1. References and Reviews
    • As the most heavily-weighted component, honest client feedback is collected and assessed (including things like project size, project complexity, quality of completion, cost, schedule, and willingness to refer/recommend the business)
  2. Clients and Experience
    • Clutch also analyzes a company’s clients as a whole to determine if the firm has delivered to not just small clients but global brands. Clutch also analyzes the depth of experience an IT company has as well as their ability to deliver on complex projects while still creating value.  Additionally, does the IT company not only perform but actually align its experience with its stated services strategy and area of focus.
  3. Market Presence
    • Finally, when analyzing marketing presence, it must be determined if a company presents information that is clear and professional and is their own website consistent and high-quality, complete with a portfolio. Additionally, does an IT firm develop a strong reputation and authority within their chosen sector?  Has the IT company received any industry recognition or awards.  And lastly, does the company have a social media presence that reinforces their brand position and domain authority?

By carefully considering and weighing all of these different aspects, Clutch provides an accurate and immensely useful index of IT firms and website development businesses to clients, providing peace of mind that these businesses can truly deliver.  At Epic Web Solutions, we are proud to be included on Clutch’s 2016 list of Top Phoenix Web Designers, and we look forward to providing many more clients with our top-tier, innovative services that deliver tangible results.

Improving Your Website Accessibility

When designing a web site, the desire for accessibility is inherent. Despite this, most Arizona Web Design developers inadvertently overlook the need to make website accessible to the disabled. Web Design that is decidedly conscious of such needs can be extended to meet the needs of such users. The push for greater web site accessibility is becoming more and more main stream. Already, many major websites have improved their accessibility to those with disabilities, and are striving to do even more.

Clearly no one would intentionally exclude any person or group from accessing their public website. No one would consciously design exclusion into their website, but on many occasions this happens inadvertently. The goal of a website is to reach as many users as possible and provide them with information pertinent to your business or organization. Making your website highly accessible only heightens the reality of this goal. Highly accessible Arizona Web Design is not only beneficial to a greater number of users; it is beneficial to your interests as well.

Awareness of the need and opportunity for increased website accessibility is just the first step. Once you start considering this possibility more deeply, you may be concerned about the ability to make a highly accessible website that is also attractive and technologically savvy. Such concerns are unfounded. Expert Arizona Web Design specialists are masters of ingenuity and artistry on the web. Their jobs revolve around the need to approach tasks creativity. The challenge of heightened accessibility will simply be another feature of design for them to creatively overcome. Nearly all aspects of web design can be altered and improved to be highly accessible while also remaining cutting edge.

You may be surprised to find that Arizona Web Design that is accessible to those with disabilities is also more highly compatible with a number of hand-held devices. When highly accessible, your website will typically be more navigable and visible on these devices. The concessions necessary for improved accessibility tend to make web design more user-friendly for those accessing the web on smart phones, tablets, and the like. What’s more, highly accessible websites tend to attract more attention from major search engines as well. The features that make them more accessible also allow them to be more favorably indexed by these entities.

While you may be sufficiently motivate by the positively implications of creating a more highly accessible web design, you can be further induced by the possibility of unfavorable ramifications. To date, claims have been successfully filed against entities with a large web presence whose design was not accessible to the blind. Courts ruled in favor of the prosecutors, stating that this inaccessibility was in direct violation of law, specifically the Americans with Disabilities Act.

Increasing the accessibility of your website through thoughtful Arizona Web Design is not only considerate, it is beneficial to you as well. A minor investment in greater accessibility will improve your visibility on the web, allowing even more users to come in contact with your products and services. As this is directly in line with your goals and best interests, designing increased accessibility into your website is a true win-win situation.

What To Look For In A Phoenix SEO Company

A great online presence is absolutely essential in the world today. With almost anything that anybody wants right at their fingertips, it is important that you stay on top of your online marketing game. One way that you can be sure that your online presence increases is through SEO writing. You may have heard about Search Engine Optimization before and wondered what it means. Basically, when someone has an SEO article written, the search engines online will catch the articles and pull up the website they are on. If the articles are written correctly, it could really boost the online presence of your website. If you are thinking about hiring a Phoenix SEO company to write some articles for your business, there are some things that you will want to look for to be sure that you have the best writers writing for you.

One of the first things you might want to do is to contact some Phoenix SEO writing companies and ask them for a sample of their work. As you read over their samples, you can get a better idea for the style of writing that their company does. You will be able to get a feel for the uniqueness of their articles just by reading them. You should also be getting a feel for whether or not the articles flow with the keywords in them. If the sample articles that you read are unique, flow nicely, catch your attention, and have correct grammar and spelling, that is probably an indication of a good Phoenix SEO writing company.

The next thing that you might want to look for when hiring a Phoenix SEO writing company is whether or not they understand the concept of an SEO article. The basic point of an SEO article is that when someone does an online search that is relevant to your business, your website will be pulled up. The more that your website gets accessed through the searches, the more that the search engines will recognize it as the best reference for similar searches. When writing an SEO article, the writer will take a keyword and will focus the article around the keyword. The keyword will be in the article a certain amount of times. Not too many, not too little. If the keyword is in the article too many times, the search engine will consider it spam and will not pull it up. If it is not in the article enough times, the search engine could skip over it all together, or put it at the end of the search results. Many people will not go past the first page or two of search results, which is why the goal is to get your article to rank higher through SEO writing. A Phoenix SEO writing company who understands this concept and really puts it to use is typically a great company!

If you are going to hire an SEO company, you may want to just remember that quality, content, and  keyword density requirements are three very important factors in a good writing company. If you find a writing company who passes all of your examinations, chances are that you have found the best SEO writers in Phoenix.

Important Notes About Website Design In Phoenix

You can take advantage of many great benefits of Phoenix website design, especially for your online business. Maybe you are wondering how to gain more new customers to your website. You might need website development to make the site more appealing to customers and lead to more sales. With professional Phoenix website design help, you can achieve all of these things. Being a business owner does not necessarily make you a graphic designer, nor should your business have to suffer because of it. With a newly designed website, you will get a more attractive appearance to your website, better site navigation, more customer sales, and even some valuable search engine optimization.

It is important to not underestimate the importance of a website that is visually appealing, stimulating, and yet not overly complex. A website that is too busy or does not make an instant, simple connection to the customer will lose the customer. It should be simple, to the point, but it should also be attractive. Customers will only linger on websites that are appealing and easy to use. In this case, your Phoenix website design should great graphic design, a strong but simple color scheme, and creativity. It is essential for your website to have both the technical and the creative design elements.

Another important aspect of your website is the layout, including the organization of content and the navigation. Your visitors should not be confused on your website. Visitors need to find information fast, or else they will quickly decide to not waste their time and they will search for another website that can give them a better experience. There are many different tools that Phoenix website design professionals can use to make the site easier to navigate and more organized. Your website may need a task bar, a table of contents, multiple pages, or even a blog. It should be simple and easy for your visitors to locate the information that they want.

One of the benefits of having an organized, user-friendly site is that it will attract more customers to you. It has already been mentioned that if your website does appeal to the visitor almost immediately, then you will lose them. Of course, the opposite is true as well. If your website manages to interest visitors, give them exciting information, and hold their interest through means of an easily navigable site, then you are more likely to close a sale with a customer. You can only sell a product online when you provide the customer with an organized shopping experience, an easy online shopping cart, and a secure online checkout.

Another extremely important aspect of Phoenix website design is to improve your website with what is called “search engine optimization” or “search engine marketing.” You can have the most beautiful, organized, and useful website in the world, but if your potential customers cannot find it, then it will not do you or the customers any good. Website optimization helps your website rise to the top of search engine results lists so that customers can find you and use you for their needs. It is essential to hire professional website developers to do this effectively.

 

You can take advantage of many great benefits of Phoenix website designers, especially for your online business. Maybe you are wondering how to gain more new customers to your website. You might need website development to make the site more appealing to customers and lead to more sales. With professional Phoenix website design help, you can achieve all of these things. Being a business owner does not necessarily make you a graphic designer, nor should your business have to suffer because of it. With a newly designed website, you will get a more attractive appearance to your website, better site navigation, more customer sales, and even some valuable search engine optimization.

It is important to not underestimate the importance of a website that is visually appealing, stimulating, and yet not overly complex. A website that is too busy or does not make an instant, simple connection to the customer will lose the customer. It should be simple, to the point, but it should also be attractive. Customers will only linger on websites that are appealing and easy to use. In this case, your Phoenix website design should great graphic design, a strong but simple color scheme, and creativity. It is essential for your website to have both the technical and the creative design elements.

Another important aspect of your website is the layout, including the organization of content and the navigation. Your visitors should not be confused on your website. Visitors need to find information fast, or else they will quickly decide to not waste their time and they will search for another website that can give them a better experience. There are many different tools that Phoenix website design professionals can use to make the site easier to navigate and more organized. Your website may need a task bar, a table of contents, multiple pages, or even a blog. It should be simple and easy for your visitors to locate the information that they want.

One of the benefits of having an organized, user-friendly site is that it will attract more customers to you. It has already been mentioned that if your website does appeal to the visitor almost immediately, then you will lose them. Of course, the opposite is true as well. If your website manages to interest visitors, give them exciting information, and hold their interest through means of an easily navigable site, then you are more likely to close a sale with a customer. You can only sell a product online when you provide the customer with an organized shopping experience, an easy online shopping cart, and a secure online checkout.

Another extremely important aspect of Phoenix website design is to improve your website with what is called “search engine optimization” or “search engine marketing.” You can have the most beautiful, organized, and useful website in the world, but if your potential customers cannot find it, then it will not do you or the customers any good. Website optimization helps your website rise to the top of search engine results lists so that customers can find you and use you for their needs. It is essential to hire professional website developers to do this effectively.

How To Increase Traffic To Your Website

If you would like to have a lot of traffic coming to your website, just how would you accomplish this? There are many advantages to having lots and lots of people visit your website now days, especially as the internet gains more and more popularity and people continue to shop online more and more. Our society looks online for services and products and information on a regular basis and the internet is a great way to get your name and product information out and get recognized. In order to be effective on the internet, you will need to have people come to your website and visit it often. It doesn’t matter how great your website is if nobody visits it and you don’t have much traffic to it. You do want to have a good website but you need to get the visitors as well.

There is a way you can greatly increase your traffic to your website and that is by hiring the services of a Phoenix SEO company. SEO stands for search engine optimization and an SEO company is one that can help you with getting your website link to come up at the top or near the top of the search results lists when people search the internet using search engines such as Google and Yahoo. The experts at a Phoenix SEO company know how to customize your website and put other articles on the internet formatted in a very specific way to help your site move up higher on the search results lists. They use certain keywords and strategically place them in certain ways to accomplish this.

A Phoenix SEO company can also help you with designing you web page in a way that it will draw traffic and also be of interest and value to the people who do visit it. You want people to find value and identify with things and articles on your website so that they will return regularly to it. This will increase your traffic and with increased traffic, you have much more of a chance to sell your products or services to people. The design of your website is important as well because you want the traffic, then you want them to be impressed with your site once they get there.

A Phoenix SEO company uses relevant and strategically placed keywords to help you move up on this list. You should think of good keywords that people might type into search engines when they are looking for products or services that you offer. You can use any words that might relate in any way to your business. If you need help with this area, you can have the Phoenix SEO company personnel help you come up with these keywords. The keywords are critically important so they need to be carefully selected. You will need to educate the SEO company on your business type and goals as well as any other information you can offer on your business. The more the company knows about your business, the better it will be at helping you select the best keywords. And since the keywords are so critically important, this is an important process.