The Three P’s of Search Engine Optimization

To read some of the blogs, articles, and e-books that are so prevalent on the Internet, you would think that search engine optimization was a complicated and precise science. While that’s partly true, and the best ideas and tactics are always changing, it’s also true that finding your way to the top of Google, Yahoo, and Bing very typically comes down to a few simple things.

To help you understand why, and succeed in your own search engine optimization campaigns, we’ve tried to put them into a simple, easy-to-remember system. Here are the three P’s of good SEO for small businesses:

Planning. You shouldn’t change anything on your business website, not a single page heading or meta-tag, until you have had a business web designer or search engine specialist help you to find the right keywords and phrases to optimize. Which ones are the right ones? The keywords that don’t just bring you lots of traffic, but also buyers who are looking for more than just quick information.

Persistence. The interesting thing about search engine optimization is that it isn’t so much something you do as much as it is a process you start. That’s because you’re never really finished; even when you have taken the top spot for some of your most important keywords on Google, it’s still necessary to keep fresh content and updates coming. This is especially true when you are still trying to climb your way up the search engine rankings.

Patience. If there’s one thing that is consistently frustrating for business owners when it comes to search engine optimization, it’s that it takes a decent amount of time if you are operating in a competitive market. Plan on waiting at least three months before you see any real bottom-line improvement. That might seem like a while, but it’s worth the wait.

There is more that goes into the technical side of search engine optimization, to be sure. But, if you are armed with this understanding and the help of a good web design and online marketing team, then the three P’s of SEO will take you a long way.

Is a Keyword Dense Domain Name Important in SEO?

When launching your SEO campaign, if you have the choice of the domain then buying a keyword dense domain is important but not going to prevent you from being #1 if you dont have it.

For example, search the 1 word search phrase “foreclosure” and see what domain shows up first.

Foreclosure.com

Now, that’s not showing #1 just because of the domain name, but it’s sure is helping. Now, to show you that it isn’t the be all end all to have your desired keywords in your domain name, search the phrase “Arizona Website Design.”

PrimeView.com

When it comes to purchasing your domain, if you can get a keyword dense one than that is 1 step forward in the right direction. SEO isn’t just one good thing to get you to the top, it’s a combination of a bunch of small things to make 1 good big thing. Obviously some aspects are more important than others, but usually not 1 single thing will get you to the top.

Thanks