Tips For Better Search Engine Optimization

If you are new to doing business online, you may not even know much about SEO or Search engine optimization. This is actually a very important part of driving customers to your site, and there are a number of things that will boost your Search engine optimization. The basic idea is that when people search for a product such as yours, you want your website to come up on the first page of that search without having to pay for an advertisement.

You know that if your website is sitting five or ten pages back, very few people searching will actually get to your link. In fact, some Search engine optimization studies indicate that 75% of people who do a search don’t go beyond the first page of results, and that of the 25% who go to the second page, only about 10% will go on to the third page. Each website receives a page ranking from the search engines, and that ranking is part of what determines where it is within the pages when a keyword search is performed. It is important for you that you boost your Search engine optimization so that your site can gain a higher ranking and be found by search engines such as Google, Bing, and Yahoo. You may have a Search engine optimization company that is helping you to improve your rankings, and there are several things that they will need to work with you on in order to help you get the best rankings through Search engine optimization.

The first thing you must do to begin your Search engine optimization is to do keyword research. This is where you try to come up with words that people will search on that could connect them to your site and your product. There are Search engine optimization methods of determining which keywords are more competitive and which are going to be easier to get associated with your website. Your Search engine optimization team may ask you to provide some keywords and can then help you understand which ones are more likely to get you higher in the rankings in a shorter amount of time.

Next, you need to connect those keywords to your content in order to actually realize any Search engine optimization. You will need to have informative content on your site that uses those keywords and you will also need to have content that contains one-way links to your website that is posted elsewhere on the web, such as in article directories or blogs. Your Search engine optimization professionals will know how to do this and you will find that it really does work. Search engine optimization is not something that happens overnight, but with time and serious effort you will begin to see progress. Your SEO team will help you find some keywords that you can move up in the rankings on fairly quickly, while other more competitive terms are worth the wait. Soon, your website will be moving up in the rankings and more people will be able to find you.

SEO Tips for Business Owners

Are you a business owner that doesnt have a full time web or seo person? Here are some tips that can help you improve your rankings that you can do on your own.

1.) Get your vendors or customers to put a link on their point to your website.

Getting 1 way in bound links for relevant websites is very important and can make a big difference. Links should only be from relevant website and the link anchor text should closely match the keywords that you would like to rank well for. For example, if I wanted a customer to post a link back to my website, it might say “Website Design & SEO” and if you click the link it opens my home (epicwebaz.com).

2.) Update your website on a regular basis with fresh compelling content

Google an all major search engines don’t like old stale websites. Search engines love fresh content that isn’t found anywhere else on the internet. Don’t ever duplicate anyones content and always make sure that you are writing your own content. Copying content from other web pages is considered duplicate content and is an easy way to get penalized or even banned from the search engine. One way of of adding fresh content is setting up a blog (wordpress, joomla, etc..).

3.) Social media

Most all social media is free, so you should always take advantage of it. Facebook, Twitter, Linked-in etc… can be a valuable tool for most business’s i. Following basic marketing practices with these is essential.

  • Only post business related information
  • Offer deals or discounts to try and guage ROI from these services
  • Use common sense when utilizing these tools, everyone can see what your posting so keep it clean.

Also, checkout HootSuite.com, this tool will help you manage all your social media and integrate it into one dashboard.

4.) Use Google Analytics, it’s free and powerful

Google Analytics gives you valuable information about your website such as keyword traffic, referring websites, bounce rate, etc… This tool is free and fairly easy to setup, contact your webmaster and have them install a small piece of tracking code on each page you want to track and just sit back and wait. After a few days you can analyze your traffic and make changes to your content to target different visitors.

5.) Don’t use a lot of flash

Flash looks great, and if used in moderation can make a website really pop but is also a double edged sword. Search engines at this point in time can’t really index websites that are all flash because they contain no text. The basis of search engine algorithms is that they crawl every website on the internet, index the text and rank you based on certain factors in relation to that text. If there is no text to index, then you can’t rank for anything. If you have a full flash website, just make sure you have an html version made and modify your robots.txt file to exclude the flash version from being crawled. Having an HTML version is also handy for people with slower connections.

I will be adding more tips as I go, but here are a few free resources that can be used to help your website rank better. These are intended for anyone with basic computer/internet knowledge. If you would like a free SEO or website analysis please call me.

Thanks

Nick Julia

Office: 623-252-3584