Improving Your Website Accessibility

When designing a web site, the desire for accessibility is inherent. Despite this, most Arizona Web Design developers inadvertently overlook the need to make website accessible to the disabled. Web Design that is decidedly conscious of such needs can be extended to meet the needs of such users. The push for greater web site accessibility is becoming more and more main stream. Already, many major websites have improved their accessibility to those with disabilities, and are striving to do even more.

Clearly no one would intentionally exclude any person or group from accessing their public website. No one would consciously design exclusion into their website, but on many occasions this happens inadvertently. The goal of a website is to reach as many users as possible and provide them with information pertinent to your business or organization. Making your website highly accessible only heightens the reality of this goal. Highly accessible Arizona Web Design is not only beneficial to a greater number of users; it is beneficial to your interests as well.

Awareness of the need and opportunity for increased website accessibility is just the first step. Once you start considering this possibility more deeply, you may be concerned about the ability to make a highly accessible website that is also attractive and technologically savvy. Such concerns are unfounded. Expert Arizona Web Design specialists are masters of ingenuity and artistry on the web. Their jobs revolve around the need to approach tasks creativity. The challenge of heightened accessibility will simply be another feature of design for them to creatively overcome. Nearly all aspects of web design can be altered and improved to be highly accessible while also remaining cutting edge.

You may be surprised to find that Arizona Web Design that is accessible to those with disabilities is also more highly compatible with a number of hand-held devices. When highly accessible, your website will typically be more navigable and visible on these devices. The concessions necessary for improved accessibility tend to make web design more user-friendly for those accessing the web on smart phones, tablets, and the like. What’s more, highly accessible websites tend to attract more attention from major search engines as well. The features that make them more accessible also allow them to be more favorably indexed by these entities.

While you may be sufficiently motivate by the positively implications of creating a more highly accessible web design, you can be further induced by the possibility of unfavorable ramifications. To date, claims have been successfully filed against entities with a large web presence whose design was not accessible to the blind. Courts ruled in favor of the prosecutors, stating that this inaccessibility was in direct violation of law, specifically the Americans with Disabilities Act.

Increasing the accessibility of your website through thoughtful Arizona Web Design is not only considerate, it is beneficial to you as well. A minor investment in greater accessibility will improve your visibility on the web, allowing even more users to come in contact with your products and services. As this is directly in line with your goals and best interests, designing increased accessibility into your website is a true win-win situation.

Why Business Owners Struggle With Search Engine Optimization

Search engine optimization is an interesting topic among business owners. On the one hand, many of them love it. The Internet has made it possible to bring thousands upon thousands of new buyers to their websites from all over the world, at any hour of the day or time of the year.

On the other hand, a lot of business owners hate the search engine optimization process. How can they be so excited about the results, and at the same time so annoyed with what it takes to get them?

It’s easier to understand than you might think. That’s because executing a successful search engine optimization plan is a little bit like dieting – it’s a slow, tedious, and occasionally painful process that usually only pays big dividends after you’ve been doing it for a while. And what’s worse, the longer you put it off, the longer you usually have to wait to get into the right kind of shape.

Just as most of us would love to shovel down hot fudge sundaes and still look great in swimwear, the average business owner can barely wait to see all the new leads or sales they’re going to rack up once their search engine optimization plan starts to pay off. But in the meantime, it can be frustrating to keep generating ideas for content, viewing regular traffic reports, and yes, paying web design firms and search engine specialists for the guidance they provide.

In other words, having a great SEO plan is almost priceless, but writing blog posts, articles, and checks in the meantime can quickly get old.

Our advice to you is this: Find a team that truly understands search engine optimization and how it fits into your bottom-line business plan, and then give them whatever they need to get started. Recognize from the outset that it’s going to be a little bit painful and frustrating… but that you’ll be glad you made the right decision when tons of new business starts rolling in.

The Three P’s of Search Engine Optimization

To read some of the blogs, articles, and e-books that are so prevalent on the Internet, you would think that search engine optimization was a complicated and precise science. While that’s partly true, and the best ideas and tactics are always changing, it’s also true that finding your way to the top of Google, Yahoo, and Bing very typically comes down to a few simple things.

To help you understand why, and succeed in your own search engine optimization campaigns, we’ve tried to put them into a simple, easy-to-remember system. Here are the three P’s of good SEO for small businesses:

Planning. You shouldn’t change anything on your business website, not a single page heading or meta-tag, until you have had a business web designer or search engine specialist help you to find the right keywords and phrases to optimize. Which ones are the right ones? The keywords that don’t just bring you lots of traffic, but also buyers who are looking for more than just quick information.

Persistence. The interesting thing about search engine optimization is that it isn’t so much something you do as much as it is a process you start. That’s because you’re never really finished; even when you have taken the top spot for some of your most important keywords on Google, it’s still necessary to keep fresh content and updates coming. This is especially true when you are still trying to climb your way up the search engine rankings.

Patience. If there’s one thing that is consistently frustrating for business owners when it comes to search engine optimization, it’s that it takes a decent amount of time if you are operating in a competitive market. Plan on waiting at least three months before you see any real bottom-line improvement. That might seem like a while, but it’s worth the wait.

There is more that goes into the technical side of search engine optimization, to be sure. But, if you are armed with this understanding and the help of a good web design and online marketing team, then the three P’s of SEO will take you a long way.

Page Load Time Optimization….

As of 2010 Google is starting to apply a fair amount of weight to page load time. Google is making this a factor for a simple reason, if your page takes forever to load people aren’t going to wait and ultimately will close your site and move on to the next one.

Here are some things you can do to speed up your site:

-Combine all external Javascript (this may not be possible for some, but combine as much as possible).

-Specify image dimensions on all images. This way the browser doesn’t have to figure it out.

-Validate your website so crawlers don’t get confused with css/html errors.

-Don’t make references to external files/images

-Download the Firebug Firefox extension and install the Page Speed app. This will tell you everything you need to know about how to make your pages load faster.

I would recommend starting with the home page and then working your way back to your most important pages (use Google Analytics and look at the top content report. Work your way down from there).

While optimizing your pages load time won’t be responsible for getting you on the first page, it’s one of many things that will help. It’s also great for your users who are on slower connections.

Search Engine Optimization or SEO isn’t just doing one thing right, it’s doing a bunch of things right that makes the difference. Incorporating a beautiful website design and a good SEO campaign will take your website to the next level.

Is a Keyword Dense Domain Name Important in SEO?

When launching your SEO campaign, if you have the choice of the domain then buying a keyword dense domain is important but not going to prevent you from being #1 if you dont have it.

For example, search the 1 word search phrase “foreclosure” and see what domain shows up first.

Foreclosure.com

Now, that’s not showing #1 just because of the domain name, but it’s sure is helping. Now, to show you that it isn’t the be all end all to have your desired keywords in your domain name, search the phrase “Arizona Website Design.”

PrimeView.com

When it comes to purchasing your domain, if you can get a keyword dense one than that is 1 step forward in the right direction. SEO isn’t just one good thing to get you to the top, it’s a combination of a bunch of small things to make 1 good big thing. Obviously some aspects are more important than others, but usually not 1 single thing will get you to the top.

Thanks