Technology-Driven Web Design & SEO

A commitment to providing high-quality, personalized and technology-driven service.  That is what you get with Epic Web Solutions.  There are a lot of website design companies out there and many people claim to have the ability to help a client with their website design, digital marketing, and SEO needs but the reality is, many are not capable or qualified to deliver on their promises.  At Epic Web Solutions we focus on utilizing industry-leading technologies, the most current SEO strategies and digital marketing techniques and, with years of knowledge and experience, ensure client satisfaction at every stage of a project.

                At Epic Web Solutions we try to be as accurate as possible in the bidding process. We like to have an initial conversation with clients and get a list of exactly what they are looking for.  To help us best determine the scope of the project, and so that we can provide the most accurate bid, we discuss subjects like a custom vs.  template website design.  Custom designs take longer to accomplish and are thus more expensive but for those who want a truly unique site that sets their business apart custom is the best option.  Additionally, we like to ask clients if they will want to be able to edit the website themselves once the website is launched.

If so, a WordPress site is ideal because it is very user-friendly.  We highly recommend that clients opt for responsive websites because they adapt to things like the user’s screen size, orientation and platform, making viewing and use much more enjoyable and efficient.  A well-designed website is a powerful marketing tool for clients so we highly recommend that a client chooses to make it responsive so that they can provide their customer with the best user experience.  If a client chooses to make their website responsive we factor that into the scope and bidding process.  Next we like to discuss content needs with our clients.  We need to get an idea of how many pages of content will be needed for the website and if our clients will need assistance in writing the content.  Also, we need to know what kind of website our client is interested in – is it e-commerce, informational or an application?  Each additional feature/functionality need will impact the scope of the project and influence our bid.  While these questions may sound overwhelming and some of these items may change during the process of the project, by discussing it up front we are able to provide the most accurate, competitive bid possible and begin our effort of providing the best service available to our clients.

Once our bid has been accepted, we like to jump right into a project with our clients.  It is important to us that we get to know each client on an individual and personal level which is why we have a kickoff meeting either by phone or in person.  We take great pride in the relationships we form with our clients and that begins with the kickoff meeting where we not only get to know a client’s unique business but their goals as a business and for their website as well.  At Epic Web Solutions, we have created a design questionnaire for clients to complete that helps clients narrow in on specific goals and helps to guide us in the design process.  Additionally, we research the competition but remain focused on defining our client’s brand so that our clients can be set apart from others within their industry. We work with clients to develop a project plan to ensure business goals are achieved while also implementing optimization strategies that help our clients have the competitive edge.
52649d8d-bdf7-45d9-9879-02dec5f5ef4fAfter the kickoff meeting we begin the design process.    At Epic Web Solutions we use a research-driven design approach.  We do not make assumptions in our design process, we use proven and innovative design techniques to ensure client satisfaction.  We give the completed questionnaire to our talented website designers who take all of the information, as well as meeting notes, and develop a homepage mockup based on what they are given. Once the homepage mockup is completed we send it to the client for review.  Here, and in every stage, we continue to communicate with clients so that we can actively work towards a mutual goal.  Our focus is to not only provide a fast, excellent website and unparalleled services but to help clients further define their brand and expand their customer base.  Our client’s brands are their identity, what their customers recognize, and their promise to customers about who they are – we help clients clarify their brand to their customers, create brand recognition that customers will know and keep returning to, and help our clients deliver on that promise to customers by extending their brand across all platforms.  While we use a research-driven design approach, we know that technology is constantly evolving and we ensure that clients stay on the leading edge of technology.  When designing a website for our client we carefully choose and construct website architecture, content, color, and typography to help best accentuate a client’s brand.  Our clean, responsive websites are consistent and compelling so that our clients are able to engage in a unique way with their customers. At Epic Web Solutions, we carefully create a high-impact design that is also seamlessly functional and outperforms the competition.

above-the-fold-top-heavy-algorithm-changeAs we work together in the design process and collaborate on each stage, we encourage clients to participate in the final outcome.  Revisions are a necessary part of the process and allow us to hone in on the best website design for their unique business.  As our client reviews the completed homepage mockup, and we progress through the completion of inner website pages, our client provides us with feedback on what they like or dislike.  We encourage clients to make either general or specific suggestions for changes that they would like to see made and we collaborate on appropriate revisions while remaining goal-focused. We communicate these revisions to our designer, who makes the updates.  We then send the revisions to the client and this process is repeated until the client is 100% happy with the design and signs off on it.  Once we have solidified the general style of the website the revisions tend to become less and the revision process moves along rapidly.  This stage of the process is incredibly important because we want to ensure that the design is exactly what our clients want, and changes are much easier to make on a design than they are on a coded website.

 

163137bf-12c6-4eb1-946b-f67eecbc642eOnce all designs have been approved by our clients, we then begin the coding process.  We give our website programmers the approved design files (PSDs), which they take and translate into code. The client has minimal involvement during this process, as we are simply taking the visual look that they are happy with and turning it into a functional website. We put the completed code onto our test server so the client can see and interact with their new site, instead of just looking at an image of it. This test site should look identical to the design that the client approved so it is a great opportunity to truly see the design come to life.

 

9ed8ba15-0468-4c4d-968e-0f36d68c7f48       During the design and coding process we may use what is known as Lorem Ipsum text, which is essentially placeholder content, until completed client-appropriate content is available.  If the client prefers, they can supply the content.  But, if the client would rather have Epic Web Solutions write client-specific content for the new website design, that service is available as well.  Our content writers are trained in SEO optimization techniques to help clients improve their organic SEO ranking.  Once content is available we fill in all of the blank pages and remove any Lorem Ipsum text from the test site.  During this process the website begins to really make the transition from a design into a finished product.  If we are remodeling an old website, we will start by pulling all of the old content from the site and putting it into the new design.  This gives us a pretty good baseline and the client can suggest any changes that need to be made. Any potential issues with formatting or layout are also addressed at this stage because client satisfaction is our top priority. SEO is not magic, it is a specific science that helps you improve your rank in search engine indexes.  It is incredibly important to carefully craft website content to ensure that it is SEO optimized so that our client’s maximize the impact and effect of their website.

 

HomeSmart Infographic At Epic Web Solutions, we take great pride in our pre and post-launch process.  Some website design companies will simply launch the website design, hand it over to the client, and that will be the end of interaction between the website designer and the client.  We believe in going above and beyond for our clients because client satisfaction is our priority.  During both the pre-launch and post-launch process we have a checklist that we go through to ensure optimized functionality, speed and performance.  We complete this checklist any time we launch a website.  We do this so that there is no need to constantly go back and fix issues after the site is live; we do not launch a website unless our client tells us to. This is much more involved than most of our competitors but it is just another step we take that we believe is one of the reasons we have such long-standing client relationships.

 

After a client’s website has been launched we do not disappear.  At Epic Web Solutions, our services go beyond launch into the post-launch process.  We leverage our expertise, along with monthly analytics and regular communication with clients to keep websites fresh, engaging and as always – a useful marketing tool so that our clients keep current customers happy and continue to attract new customers.  Our ongoing support even after a project is complete is a show of our commitment to our client and the pride we take in our work.

 

c775bb18-2ec2-40e9-bc2f-89b512104b8eWe are able to not only discuss these services with our existing clients and prospective clients, but provide them with proven results.  We have long-standing relationships with clients because we listen to what our clients want and make those goals our goals.  We do not make promises we cannot follow through on.  We carefully craft stylish, innovative, responsive websites and increase our clients organic SEO rankings through research-driven design that produces real results.  We keep open lines of communication with our clients so that we can collaboratively work towards ensuring each website is exactly what our clients want and we never launch until a site has been fully approved by our clients.  At Epic Web Solutions, we enjoy getting to know each client and pride ourselves on providing highly individualized service based on each client’s needs.  We serve all industries and all clients and simply put- our creative ideas perform and our success is measured by our results.  Let us use our digital strategy, focus on technology, creativity, and passion for what we do to provide a customized solution for your next website design.

Website Design For Mobile Applications

It used to be the rage to have a cell phone. These days a typical persons cell phone is much more than a phone. It can make calls, send and receive text messages, send and receive email, access the internet, play music, take photos, and more. Smart phones with all these capabilities are really small computers, and remarkably powerful ones at that.

A majority of the special features found on smart phones are internet dependent. They cannot function on the phone alone. As a result, the internet community has to adjust to meet the demands of mobile web access. This has significant implications for entities such as businesses or non-profit organizations that use the web for advertisement or commerce. Arizona web developers have to develop a new set of skills to provide quality web design for the mobile web. Smart phone users are quickly learning what sites are mobile web friendly, and those sites are winning the attention of mobile users.

When it comes to creating a smart phone friendly design, Arizona web designers are definitely more restricted than they are for computer or tablet designs. Mobile web design is restricted by mobile browsers and by the size of mobile screens. As a result, mobile web pages must be decidedly more compact that traditional pages. The creativity of Arizona Web Design professionals is being stretched to new limits to adapt to the issues that mobile web design demands. Just as with regular web design, mobile web design needs not only to be functional, but attractive and user-friendly as well.

Arizona web developers will have to learn and use a new set of skills when designing for mobile devices. It just wont work well to use the same construction and structure for a mobile device as they would for a desk or laptop computer. Wireless application protocol must be used while browsing on mobile phones. There are Arizona web design guidelines for developers to adhere to. While these guidelines need to be strictly followed, they will become second nature in time, and need not hamper a designers ability to use creativity and artfulness. While developers will probably be required to strip down the designs that are currently be used, they can now find standard designs to work from that are wireless application protocol (WAP) compatible.

Often, developers will be asked to design a version of an existing website that is WAP compatible. The best way to build such a website is to simply modify the existing site or add-on to it to create compatibility. Several changes will be required in order to provide a single website that is both full-browser and WAP compatible. Alterations in layout, construction, and design will all be requisite. Once a mobile-friendly design has been completed, browser sensing can be implemented to detect mobile access and activate the mobile version of the website for mobile users.

New technology always stretches developers to new limits. Mobile device internet users will expect and demand web designs suited for use on their devices that are compatible with wireless application protocol. While users probably won’t understand the complications of their demands, developers will have to rise to the occasion. As with all things technological, doing so will become second nature in a short period of time.

Stay Current With Mobile Web Design

If you have a website that is essential to your business function and dealings, you know the importance of Phoenix Web Design. Web design is a skillful art that focusing on making websites technologically functional, attractive, and user-friendly. Professional developers are skilled at bringing all these aspects together to create a site than users will find informative and easy to use. A well designed website is both a powerful marketing tool and a means by which your business can participate in e-commerce. In both of these ways a website can boost sales and overall profitability for your business.

When the web first came on the scene, businesses quickly realized that a significant portion of the market was going to move online. They scrambled to keep up with technology; hiring Phoenix Web Design specialists to help them create websites that would attract online consumers and make it easy for them to purchase products on the web. Companies that kept up with the technological curve had a continued opportunity for growth. Those that did not make the jump to the internet felt the effects and may not have been able to keep up with competitors that were online.

The same phenomenon is occurring once again, only this time with mobile internet access. More and more consumers are using handheld devices to access the internet. From their mobile phones they are researching and purchasing. Traditional Phoenix Web Design for lap and desktop computers is not compatible with internet capable hand held devices. Websites that are not wireless access protocol (WAP) compatible are difficult if not impossible to browse on a mobile device. As a result, online businesses are under pressure to create quality WAP compatible sites in order to keep the attention of mobile consumers.

There are a number of mobile Phoenix Web Design service features that can keep your business in the mobile sights of key consumers. Designers can develop a brand new site that is mobile compatible, or create a parallel, WAP compatible version of your existing site that will come up for mobile users. This site can definitely mimic your traditional website, creating consistency between your traditional and mobile site that will allow your customers to feel a sense of familiarity no matter which access point they use.

Such designers are well versed in mobile web accessibility guidelines as well as web standards compliance. Their focus will not only be on an attractive site, but a site with high usability. Talented designers can create a visually appealing site while excluding or removing unnecessary visual noise. This is important, as it affects the speed with which your mobile site can be viewed. By using minimal design parameters, they can assure your mobile site will appear efficiently on mobile devices.  Messaging will be mobile focused, editing content to keep it concise for the comfort of reading on mobile screens. Experienced mobile web designers will also ensure your WAP compatible mobile site is optimized and SEO friendly, so your mobile site will be well ranked by search engines.

Don’t miss the boat. Use the skilled services of Phoenix Web Design professionals to keep your web business attractive and accessible to mobile device users.