Technology-Driven Web Design & SEO

1f515ad3-9849-4e88-873c-6697105701c5A commitment to providing high-quality, personalized and technology-driven service.  That is what you get with Epic Web Solutions.  There are a lot of website design companies out there and many people claim to have the ability to help a client with their website design, digital marketing, and SEO needs but the reality is, many are not capable or qualified to deliver on their promises.  At Epic Web Solutions we focus on utilizing industry-leading technologies, the most current SEO strategies and digital marketing techniques and, with years of knowledge and experience, ensure client satisfaction at every stage of a project.

                At Epic Web Solutions we try to be as accurate as possible in the bidding process. We like to have an initial conversation with clients and get a list of exactly what they are looking for.  To help us best determine the scope of the project, and so that we can provide the most accurate bid, we discuss subjects like a custom vs.  template website design.  Custom designs take longer to accomplish and are thus more expensive but for those who want a truly unique site that sets their business apart custom is the best option.  Additionally, we like to ask clients if they will want to be able to edit the website themselves once the website is launched.  45fa18a1-2a06-4d33-81c1-e86aeeda1fe2If so, a WordPress site is ideal because it is very user-friendly.  We highly recommend that clients opt for responsive websites because they adapt to things like the user’s screen size, orientation and platform, making viewing and use much more enjoyable and efficient.  A well-designed website is a powerful marketing tool for clients so we highly recommend that a client chooses to make it responsive so that they can provide their customer with the best user experience.  If a client chooses to make their website responsive we factor that into the scope and bidding process.  Next we like to discuss content needs with our clients.  We need to get an idea of how many pages of content will be needed for the website and if our clients will need assistance in writing the content.  Also, we need to know what kind of website our client is interested in – is it e-commerce, informational or an application?  Each additional feature/functionality need will impact the scope of the project and influence our bid.  While these questions may sound overwhelming and some of these items may change during the process of the project, by discussing it up front we are able to provide the most accurate, competitive bid possible and begin our effort of providing the best service available to our clients.

3c813c56-e8f7-45ff-b08b-6569704ea1b5Once our bid has been accepted, we like to jump right into a project with our clients.  It is important to us that we get to know each client on an individual and personal level which is why we have a kickoff meeting either by phone or in person.  We take great pride in the relationships we form with our clients and that begins with the kickoff meeting where we not only get to know a client’s unique business but their goals as a business and for their website as well.  At Epic Web Solutions, we have created a design questionnaire for clients to complete that helps clients narrow in on specific goals and helps to guide us in the design process.  Additionally, we research the competition but remain focused on defining our client’s brand so that our clients can be set apart from others within their industry. We work with clients to develop a project plan to ensure business goals are achieved while also implementing optimization strategies that help our clients have the competitive edge.
52649d8d-bdf7-45d9-9879-02dec5f5ef4fAfter the kickoff meeting we begin the design process.    At Epic Web Solutions we use a research-driven design approach.  We do not make assumptions in our design process, we use proven and innovative design techniques to ensure client satisfaction.  We give the completed questionnaire to our talented website designers who take all of the information, as well as meeting notes, and develop a homepage mockup based on what they are given. Once the homepage mockup is completed we send it to the client for review.  Here, and in every stage, we continue to communicate with clients so that we can actively work towards a mutual goal.  Our focus is to not only provide a fast, excellent website and unparalleled services but to help clients further define their brand and expand their customer base.  Our client’s brands are their identity, what their customers recognize, and their promise to customers about who they are – we help clients clarify their brand to their customers, create brand recognition that customers will know and keep returning to, and help our clients deliver on that promise to customers by extending their brand across all platforms.  While we use a research-driven design approach, we know that technology is constantly evolving and we ensure that clients stay on the leading edge of technology.  When designing a website for our client we carefully choose and construct website architecture, content, color, and typography to help best accentuate a client’s brand.  Our clean, responsive websites are consistent and compelling so that our clients are able to engage in a unique way with their customers. At Epic Web Solutions, we carefully create a high-impact design that is also seamlessly functional and outperforms the competition.

above-the-fold-top-heavy-algorithm-changeAs we work together in the design process and collaborate on each stage, we encourage clients to participate in the final outcome.  Revisions are a necessary part of the process and allow us to hone in on the best website design for their unique business.  As our client reviews the completed homepage mockup, and we progress through the completion of inner website pages, our client provides us with feedback on what they like or dislike.  We encourage clients to make either general or specific suggestions for changes that they would like to see made and we collaborate on appropriate revisions while remaining goal-focused. We communicate these revisions to our designer, who makes the updates.  We then send the revisions to the client and this process is repeated until the client is 100% happy with the design and signs off on it.  Once we have solidified the general style of the website the revisions tend to become less and the revision process moves along rapidly.  This stage of the process is incredibly important because we want to ensure that the design is exactly what our clients want, and changes are much easier to make on a design than they are on a coded website.

 

163137bf-12c6-4eb1-946b-f67eecbc642eOnce all designs have been approved by our clients, we then begin the coding process.  We give our website programmers the approved design files (PSDs), which they take and translate into code. The client has minimal involvement during this process, as we are simply taking the visual look that they are happy with and turning it into a functional website. We put the completed code onto our test server so the client can see and interact with their new site, instead of just looking at an image of it. This test site should look identical to the design that the client approved so it is a great opportunity to truly see the design come to life.

 

9ed8ba15-0468-4c4d-968e-0f36d68c7f48       During the design and coding process we may use what is known as Lorem Ipsum text, which is essentially placeholder content, until completed client-appropriate content is available.  If the client prefers, they can supply the content.  But, if the client would rather have Epic Web Solutions write client-specific content for the new website design, that service is available as well.  Our content writers are trained in SEO optimization techniques to help clients improve their organic SEO ranking.  Once content is available we fill in all of the blank pages and remove any Lorem Ipsum text from the test site.  During this process the website begins to really make the transition from a design into a finished product.  If we are remodeling an old website, we will start by pulling all of the old content from the site and putting it into the new design.  This gives us a pretty good baseline and the client can suggest any changes that need to be made. Any potential issues with formatting or layout are also addressed at this stage because client satisfaction is our top priority. SEO is not magic, it is a specific science that helps you improve your rank in search engine indexes.  It is incredibly important to carefully craft website content to ensure that it is SEO optimized so that our client’s maximize the impact and effect of their website.

 

HomeSmart Infographic At Epic Web Solutions, we take great pride in our pre and post-launch process.  Some website design companies will simply launch the website design, hand it over to the client, and that will be the end of interaction between the website designer and the client.  We believe in going above and beyond for our clients because client satisfaction is our priority.  During both the pre-launch and post-launch process we have a checklist that we go through to ensure optimized functionality, speed and performance.  We complete this checklist any time we launch a website.  We do this so that there is no need to constantly go back and fix issues after the site is live; we do not launch a website unless our client tells us to. This is much more involved than most of our competitors but it is just another step we take that we believe is one of the reasons we have such long-standing client relationships.

 

After a client’s website has been launched we do not disappear.  At Epic Web Solutions, our services go beyond launch into the post-launch process.  We leverage our expertise, along with monthly analytics and regular communication with clients to keep websites fresh, engaging and as always – a useful marketing tool so that our clients keep current customers happy and continue to attract new customers.  Our ongoing support even after a project is complete is a show of our commitment to our client and the pride we take in our work.

 

c775bb18-2ec2-40e9-bc2f-89b512104b8eWe are able to not only discuss these services with our existing clients and prospective clients, but provide them with proven results.  We have long-standing relationships with clients because we listen to what our clients want and make those goals our goals.  We do not make promises we cannot follow through on.  We carefully craft stylish, innovative, responsive websites and increase our clients organic SEO rankings through research-driven design that produces real results.  We keep open lines of communication with our clients so that we can collaboratively work towards ensuring each website is exactly what our clients want and we never launch until a site has been fully approved by our clients.  At Epic Web Solutions, we enjoy getting to know each client and pride ourselves on providing highly individualized service based on each client’s needs.  We serve all industries and all clients and simply put- our creative ideas perform and our success is measured by our results.  Let us use our digital strategy, focus on technology, creativity, and passion for what we do to provide a customized solution for your next website design.

Why Hire An Arizona SEO Writing Company?

If you manage a website and a business to go with it, chances are that you will be or perhaps already have been looking for a way to boost the traffic to your website. In order for you to get more business, you will need to have a greater online presence. There are many ways that you can boost the traffic to your website so that you will hopefully have a boost in business. There are many different online marketing techniques that will help your business come out on top and ahead of the competition. If you are looking for some good online marketing strategies, you may want to consider hiring an Arizona SEO writing company. There are many benefits that you might just experience when you have someone do the writing for you.

One of the benefits of hiring an Arizona SEO writing company is that you will not have to worry about writing the articles yourself. If you are the owner of the company and have to run everything, you probably do not want one more thing to do and one more thing to stress you out. A professional Arizona SEO writing company might be just what you need. As long as you find a really great writing company, you can just hire them to write your articles and will know that they are perfect and ready for your use when you get them back. Professional writers are trained on how to write a good SEO article that will get results. You will not have to stress over whether or not you have written the article correctly or if you have good enough content in it. You can just leave it to someone who does it for a living and can do what you do best with your business!

Another benefit of hiring an Arizona SEO writing company is that the traffic to your website should increase in a matter of months, with the increased chance that your success will also rise. When someone does an online search, the search engine will look for content that has the searched-for word (or words) in it and will put those at the head of the search. The more relevant the articles, the more they will be pulled up at the top of the search. When your website is at the head of the search, people will be more likely to click on your link. Most people think that the first or second references are the best, even if they aren’t in reality. Also, many people will not look past the first, sometimes second page of results. If you are in the beginning selections of search results your website will get more hits. As your website gets more hits, the search engines will pull it up more during similar searches. The process will continue until you are at the top of your business!

If you are looking for a great way to increase your online presence, SEO writing might be the key. There are many benefits that come when you hire Arizona SEO writers to help you out with marketing your website correctly. As you market your site, it will gain in popularity and your business should begin to do better than before.

Improving Your Website Accessibility

When designing a web site, the desire for accessibility is inherent. Despite this, most Arizona Web Design developers inadvertently overlook the need to make website accessible to the disabled. Web Design that is decidedly conscious of such needs can be extended to meet the needs of such users. The push for greater web site accessibility is becoming more and more main stream. Already, many major websites have improved their accessibility to those with disabilities, and are striving to do even more.

Clearly no one would intentionally exclude any person or group from accessing their public website. No one would consciously design exclusion into their website, but on many occasions this happens inadvertently. The goal of a website is to reach as many users as possible and provide them with information pertinent to your business or organization. Making your website highly accessible only heightens the reality of this goal. Highly accessible Arizona Web Design is not only beneficial to a greater number of users; it is beneficial to your interests as well.

Awareness of the need and opportunity for increased website accessibility is just the first step. Once you start considering this possibility more deeply, you may be concerned about the ability to make a highly accessible website that is also attractive and technologically savvy. Such concerns are unfounded. Expert Arizona Web Design specialists are masters of ingenuity and artistry on the web. Their jobs revolve around the need to approach tasks creativity. The challenge of heightened accessibility will simply be another feature of design for them to creatively overcome. Nearly all aspects of web design can be altered and improved to be highly accessible while also remaining cutting edge.

You may be surprised to find that Arizona Web Design that is accessible to those with disabilities is also more highly compatible with a number of hand-held devices. When highly accessible, your website will typically be more navigable and visible on these devices. The concessions necessary for improved accessibility tend to make web design more user-friendly for those accessing the web on smart phones, tablets, and the like. What’s more, highly accessible websites tend to attract more attention from major search engines as well. The features that make them more accessible also allow them to be more favorably indexed by these entities.

While you may be sufficiently motivate by the positively implications of creating a more highly accessible web design, you can be further induced by the possibility of unfavorable ramifications. To date, claims have been successfully filed against entities with a large web presence whose design was not accessible to the blind. Courts ruled in favor of the prosecutors, stating that this inaccessibility was in direct violation of law, specifically the Americans with Disabilities Act.

Increasing the accessibility of your website through thoughtful Arizona Web Design is not only considerate, it is beneficial to you as well. A minor investment in greater accessibility will improve your visibility on the web, allowing even more users to come in contact with your products and services. As this is directly in line with your goals and best interests, designing increased accessibility into your website is a true win-win situation.

Making Your Website Accessible To Those With Disabilities

In this day and age of political correctness, no one would think of excluding any group from accessing their website. Unfortunately, if you are not aware and conscious in your Pheonix Web Design, it may be inaccessible to persons with certain disabilities. Many of the world’s most prominent websites have made great strides in ensuring website accessibility to everyone, including those with disabilities. Thoughtful Pheonix Web Design can overcome inaccessibility issues.

Of course no one intends to be exclusive in their Pheonix Web Design. When it happens, it is far more a matter of innocent oversight. That said, the benefit in creating a website that is accessible to all is not just a matter of thoughtfulness. It is also in your best interest. You have a website because you want to put your business or non-profit on the map. You can access even more users by making your website truly accessible.

Once you become aware of the need for broadened website accessibility, you may worry about having to give in to unattractive Pheonix Web Design in order to meet the needs of all users. No need to worry. There is no reason accessible websites have to be unattractive. Talented Pheonix Web Design developers can use all their artistic talent and all the latest technology. While some of these aspects are not inherently accessible, they can be made to be. Good web designers are all about flexibility and possibility. They have to be to do their jobs well. Tweaking a website to make it accessible will just be an extension of the work they already do. Accessibility and attractiveness are not mutually exclusive.

One of the many benefits of a truly accessible site design is its compatibility with various hand-held devices. Navigation and appearance will both be improved on smart phones and tablets when your website is highly accessible. Even better, websites with higher accessibility are generally better indexed by the major search engines. This means improved accessibility will improve your visibility as well.

If you are not motivated enough to make necessary changes, it may inspire you to learn that there are potential negative consequences of not designing your website to be highly accessible. For instance, there have been class-action lawsuits filed against websites who are not accessible to the blind. Courts have ruled that having a website that is inaccessible to this group is a violation of the Americans with Disabilities Act.

Beyond the possibly negative ramifications of having a less than perfectly accessible website, it is simply the right thing to do. It will pay off for your and for users. All you need is a talented web designer with a little creativity. A web designer with a passion for originality will be able to make needed changes without much headache. Highly accessible sites are more effective and reach the highest number of users.
By including accessibility to your list of web design goals, you can achieve the best web design outcomes. The effort, and possibly minor investment, will be in everyone’s best interest. Exposure to your business, products, or services will be increased, making it easier for you to achieve your goals. What’s more, you will enjoy the moral satisfaction of having considered the needs of all users.

An Arizona SEO Company Is A Must In This World Where The Internet Rules

If you own a business that allows you to sell either products or services over the internet, then you should use the services of an Arizona SEO company to help get your website near the top of the search rankings. Search Engine Optimization, or SEO should be an integral part of any good website design. While the graphics, colors, and navigation styles of your website are all very important, they won’t make much difference if people cannot find it.

Think about searching for something online. The first thing people do is to type their search terms into a search engine and then wait for the results. There will be ten to fifteen results on the first page that comes up. Statistics show that the majority of people never look beyond the first page. Of those that go to the second page of search results, an extremely small percentage of people keep looking on additional pages. It is helpful to know a little bit about how websites are ranked by search engines.

Any reputable Arizona SEO company understands that search engines look at a variety of things about a website in order to include it for any given search term. Of course, the search term must be in the content or words that are written on a page in the website. The website should have been around for a certain period of time and there must also be back-links to the website from other sources. In addition, if many people are clicking on the site, it can move up in the rankings. However, it can be hard to get clicks unless the website is located in the first pages of the rankings. A new website starts pretty far back, and unless steps are taken, it will not move up in the rankings very quickly.

An Arizona SEO company such as Epic Web Solutions, can provide answers to many SEO questions for people. They understand that content must be written and linked to each site. They also understand how to target specific keywords so that the site can move up faster in the rankings for that keyword phrase. The nice thing is that they have a team of people that they can use regularly to keep the search engine optimization going, since time is one of the biggest factors in moving up in the rankings.

Working with a reputable Arizona SEO company such as Epic Web Solutions (epicwebaz.com) is a great way to get websites noticed by search engines so they can move up in the rankings.

If you own a business that allows you to sell either products or services over the internet, then you should use the services of an Arizona SEO company to help get your website near the top of the search rankings. Search Engine Optimization, or SEO should be an integral part of any good website design. While the graphics, colors, and navigation styles of your website are all very important, they won’t make much difference if people cannot find it.

Think about searching for something online. The first thing people do is to type their search terms into a search engine and then wait for the results. There will be ten to fifteen results on the first page that comes up. Statistics show that the majority of people never look beyond the first page. Of those that go to the second page of search results, an extremely small percentage of people keep looking on additional pages. It is helpful to know a little bit about how websites are ranked by search engines.

Any reputable Arizona SEO company understands that search engines look at a variety of things about a website in order to include it for any given search term. Of course, the search term must be in the content or words that are written on a page in the website. The website should have been around for a certain period of time and there must also be back-links to the website from other sources. In addition, if many people are clicking on the site, it can move up in the rankings. However, it can be hard to get clicks unless the website is located in the first pages of the rankings. A new website starts pretty far back, and unless steps are taken, it will not move up in the rankings very quickly.

An Arizona SEO company such as Epic Web Solutions, can provide answers to many SEO questions for people. They understand that content must be written and linked to each site. They also understand how to target specific keywords so that the site can move up faster in the rankings for that keyword phrase. The nice thing is that they have a team of people that they can use regularly to keep the search engine optimization going, since time is one of the biggest factors in moving up in the rankings.

Working with a reputable Arizona SEO company such as Epic Web Solutions (epicwebaz.com) is a great way to get websites noticed by search engines so they can move up in the rankings.

Tips For Better Search Engine Optimization

If you are new to doing business online, you may not even know much about SEO or Search engine optimization. This is actually a very important part of driving customers to your site, and there are a number of things that will boost your Search engine optimization. The basic idea is that when people search for a product such as yours, you want your website to come up on the first page of that search without having to pay for an advertisement.

You know that if your website is sitting five or ten pages back, very few people searching will actually get to your link. In fact, some Search engine optimization studies indicate that 75% of people who do a search don’t go beyond the first page of results, and that of the 25% who go to the second page, only about 10% will go on to the third page. Each website receives a page ranking from the search engines, and that ranking is part of what determines where it is within the pages when a keyword search is performed. It is important for you that you boost your Search engine optimization so that your site can gain a higher ranking and be found by search engines such as Google, Bing, and Yahoo. You may have a Search engine optimization company that is helping you to improve your rankings, and there are several things that they will need to work with you on in order to help you get the best rankings through Search engine optimization.

The first thing you must do to begin your Search engine optimization is to do keyword research. This is where you try to come up with words that people will search on that could connect them to your site and your product. There are Search engine optimization methods of determining which keywords are more competitive and which are going to be easier to get associated with your website. Your Search engine optimization team may ask you to provide some keywords and can then help you understand which ones are more likely to get you higher in the rankings in a shorter amount of time.

Next, you need to connect those keywords to your content in order to actually realize any Search engine optimization. You will need to have informative content on your site that uses those keywords and you will also need to have content that contains one-way links to your website that is posted elsewhere on the web, such as in article directories or blogs. Your Search engine optimization professionals will know how to do this and you will find that it really does work. Search engine optimization is not something that happens overnight, but with time and serious effort you will begin to see progress. Your SEO team will help you find some keywords that you can move up in the rankings on fairly quickly, while other more competitive terms are worth the wait. Soon, your website will be moving up in the rankings and more people will be able to find you.