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Arizona Phoenix Scottsdale Search Engine Optimization SEO Web Design
One Surprising Tool That Can Help You Improve Your Business Website Dramatically

When planning an addition or redesign to a business website, marketing managers and other decision-makers will often turn to advanced search engine metrics and other analytical tools for guidance. These can definitely be helpful, but too many small businesses overlook one of their best resources – a surprising tool that can help them dramatically improve the effectiveness of their business websites – a conversation with a potential customer.

Simply put, someone who has visited your website, or bought from you in the past, holds an insight and perspective that are very difficult to find elsewhere. For all of the things you think you know about your business, they know exactly why someone decides to click the “buy now” button or pick up the phone to call you… not to mention the reasons they don’t.

Note that this conversation doesn’t even have to be an actual conversation. It could be in person, of course, but also over the phone, or even online. The point is that you want to ask potential customers things like:

  • What would you like to see more, or less, of on this website?
  • What do you like about our competitors’ websites?
  • What is your favorite feature of our existing site?
  • How did you find this website in the first place?

Are you going to get all of the answers you want from simply asking these questions? Probably not, but what you will likely get is a good starting point for understanding how the men and women you are trying so hard to market view your pages. This might sound like a small detail, but it can stop you from making a disastrous change, or copying a competitor who really isn’t as well-liked as you thought.

Metrics and expert opinions always have their place in business web design and online marketing. But if you really want to make your company more profitable over the Internet, don’t forget to ask your customers for their input once in a while.

by Christine Owens
1,543 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO
The Three P’s of Search Engine Optimization

To read some of the blogs, articles, and e-books that are so prevalent on the Internet, you would think that search engine optimization was a complicated and precise science. While that’s partly true, and the best ideas and tactics are always changing, it’s also true that finding your way to the top of Google, Yahoo, and Bing very typically comes down to a few simple things.

To help you understand why, and succeed in your own search engine optimization campaigns, we’ve tried to put them into a simple, easy-to-remember system. Here are the three P’s of good SEO for small businesses:

Planning. You shouldn’t change anything on your business website, not a single page heading or meta-tag, until you have had a business web designer or search engine specialist help you to find the right keywords and phrases to optimize. Which ones are the right ones? The keywords that don’t just bring you lots of traffic, but also buyers who are looking for more than just quick information.

Persistence. The interesting thing about search engine optimization is that it isn’t so much something you do as much as it is a process you start. That’s because you’re never really finished; even when you have taken the top spot for some of your most important keywords on Google, it’s still necessary to keep fresh content and updates coming. This is especially true when you are still trying to climb your way up the search engine rankings.

Patience. If there’s one thing that is consistently frustrating for business owners when it comes to search engine optimization, it’s that it takes a decent amount of time if you are operating in a competitive market. Plan on waiting at least three months before you see any real bottom-line improvement. That might seem like a while, but it’s worth the wait.

There is more that goes into the technical side of search engine optimization, to be sure. But, if you are armed with this understanding and the help of a good web design and online marketing team, then the three P’s of SEO will take you a long way.

by Christine Owens
1,513 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO
Two Lessons on Search Engine Optimization From Hurricane Irene

It’s not often that we discuss natural disasters, or Mother Nature in general, in the course of talking about search engine optimization. Once in a while, however, life gives us situations that shed a little bit of light on the issues and predicaments we face in online marketing.

In fact, hurricane Irene was a prime example.

Although damage from the storm was by far and large less severe than it was predicted to be, it still caused major problems up and down the East Coast. And believe it or not, there are a few things we can draw from the experience that bear directly on your company’s SEO plan.

Here are two lessons on search engine optimization from hurricane Irene:

Things don’t always go where we expect them to. Although teams of meteorologists and experts plotted its course on an hourly basis, Hurricane Irene still ended up making landfall in a place where it wasn’t expected, and promptly took a direction no one predicted. As a result, several communities weren’t ready for the rain and wind they received.

What does this have to do with your website? Visitors aren’t always going to arrive on the pages you hope they will, or click through on the links you would like them to. For that reason, it’s important that every part of your business website be ready to sell. An important part of search engine optimization is converting traffic into customers, and you should be prepared to do that from any page you have.

You have to plan for the unexpected. This isn’t exactly new advice when it comes to online marketing, but it’s still needs to be mentioned once in a while. Because Google, Yahoo, and Bing can change their algorithms at any time, you never know when your current flow of traffic is going to be washed away.

Very frequently, minor adjustments to search engine algorithms work themselves out over time; once in a while they don’t. Either way, it’s a good idea to have other online marketing avenues in place. Relying solely on search engine optimization is fairly common, but it makes sense to be ready for any change in the weather, because you never know what can happen.

 

by Christine Owens
1,427 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO Web Design
Getting ready to launch new FryFab.com Website

The new website design for fryfab.com has been in the making for a month now and is almost ready to launch. We brought out all the stop for this website including a few things that have never been done before on any other websites that Epic Web Solutions has launched.

-Search Engine/Keyword Detection to display relevant content based on what the user typed into Google/Yahoo/Bing.

  • By detecting the keyword they have searched, we can show users targeted product images/text and increase conversions.
  • Learn more about what the user wants to see and display only converting images.

-Geolocation of users by IP address

  • Find out where the user is coming from and display testimonials from local business’s that they may recognize to increase brand recognition
  • Display discounts or promos based on location
  • Real time content delivery based on location

Combining these two techniques, we will be looking to increase conversions while also enhancing the user experience by only giving them content/sales/promos that are targeted to what they are looking for and their specific location.

by Christine Owens
1,585 Views0
Arizona HTML Phoenix Scottsdale SEO Website Design Website Development
Analyzing Your Website Traffic to Understand User Experience

Looking at your website traffic is something you should do on a regular basis so you can better understand how your visitors navigate through your site and why they do the things that they do. Things such as average page views, bounce rate, average time spent on site and top content are all things that should give insight on what your users like and what they don’t like. Since you are likely the owner or manager of the website you are running, you will never truly be able to simulate a user experience on your own simply because you know alot more about your product than your customers do. Below are a few things at when analyzing your traffic:

Bounce Rate:

Bounce rate is the % of times a user enters and leave on the same page. Depending on your industry and the nature of your website, this % will vary. Obviously the lower the better but to really understand why they are bouncing take a look at the average time spent on each page. Are they reading your information, getting what they need and then leaving (spending 2 minutes or more on your website), or are they coming and leaving fairly quickly? If they leave quickly than you need to most likely re-arrange things in a fashion that the user will see what they came for and get more information. If the user comes, stays for a little while and then leaves without requesting more information, than you need to either give them a little less information or give them reasons to navigate through the rest of your site a little. Soft sells or calls to action is high trafficked spots on your website will help. Using key areas in your website real estate to try and get the user to do something rather than using these spots for information purposes. Ask them to join your email list to get free information regarding what they came to your site for.

Average Page Views:

If you have a low average page views number than your content probably needs to be re written or moved around. Try possibly taking a survey of some sort seeing what your current customers are most interested in about your service, or why they use you or your product. Take this information and structure it in a way that the users can navigate through your site and not get all the information they need on one page but enough to keep them interested throughout the whole site. As you see this improve, start implementing calls to action in certain spots as well.

Search Engine Traffic vs Direct Traffic:

This is a little more advanced but one way to try and increase conversion is showing different content based on the source of the traffic. People who are coming directly to your site usually (not always) were referred by someone or have a little more information than usual about your product or service. Possibly think about making the conversion funnel for these visitors a little shorter as they probably don’t need as much information, they just need a little nudge to contact you. Search engine traffic is usually visitors that know what they need or want, just looking for a person to buy it from. Present yourself in a fashion that will showcase your product, it’s features and how it will solve your customer’s problem and then give them a call to action on why they should contact you, buy the product or get more information.

There are ways to detect this in your code and doing it safely. Don’t redirect them to certain pages as if done incorrectly Google may flag you for cloaking. Simply make your page dynamic in a way that you can display information that is more beneficial to the user based on the information you have gathered about the source and other details.

by Christine Owens
4,341 Views0

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