Are you a business owner that doesnt have a full time web or seo person? Here are some tips that can help you improve your rankings that you can do on your own.
1.) Get your vendors or customers to put a link on their point to your website.
Getting 1 way in bound links for relevant websites is very important and can make a big difference. Links should only be from relevant website and the link anchor text should closely match the keywords that you would like to rank well for. For example, if I wanted a customer to post a link back to my website, it might say “Website Design & SEO” and if you click the link it opens my home (epicwebaz.com).
2.) Update your website on a regular basis with fresh compelling content
Google an all major search engines don’t like old stale websites. Search engines love fresh content that isn’t found anywhere else on the internet. Don’t ever duplicate anyones content and always make sure that you are writing your own content. Copying content from other web pages is considered duplicate content and is an easy way to get penalized or even banned from the search engine. One way of of adding fresh content is setting up a blog (wordpress, joomla, etc..).
3.) Social media
Most all social media is free, so you should always take advantage of it. Facebook, Twitter, Linked-in etc… can be a valuable tool for most business’s i. Following basic marketing practices with these is essential.
- Only post business related information
- Offer deals or discounts to try and guage ROI from these services
- Use common sense when utilizing these tools, everyone can see what your posting so keep it clean.
Also, checkout HootSuite.com, this tool will help you manage all your social media and integrate it into one dashboard.
4.) Use Google Analytics, it’s free and powerful
Google Analytics gives you valuable information about your website such as keyword traffic, referring websites, bounce rate, etc… This tool is free and fairly easy to setup, contact your webmaster and have them install a small piece of tracking code on each page you want to track and just sit back and wait. After a few days you can analyze your traffic and make changes to your content to target different visitors.
5.) Don’t use a lot of flash
Flash looks great, and if used in moderation can make a website really pop but is also a double edged sword. Search engines at this point in time can’t really index websites that are all flash because they contain no text. The basis of search engine algorithms is that they crawl every website on the internet, index the text and rank you based on certain factors in relation to that text. If there is no text to index, then you can’t rank for anything. If you have a full flash website, just make sure you have an html version made and modify your robots.txt file to exclude the flash version from being crawled. Having an HTML version is also handy for people with slower connections.
I will be adding more tips as I go, but here are a few free resources that can be used to help your website rank better. These are intended for anyone with basic computer/internet knowledge. If you would like a free SEO or website analysis please call me.