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Professional Web Design Can Boost Your Online Business

People who have online businesses or who are considering starting up online businesses need to understand that web design is a very important element that cannot be overlooked. The web design of your website is the key to the online business that you expect to get. Whether you are selling your own product or you are working with affiliate marketing, you need a good looking site if you want people to visit it and to come back again. You may decide that the best way to go is to hire a web design company to create your site for you, especially if you have a large number of products or you need to have a specialized shopping cart. You can do your own web design if you understand how it works.

Hiring a good web design company that understands the complex web design necessary for your site is a very important step for you to take to get your online business going and growing. However, if you understand some of the basics of how web design works, you will be able to work with your web design team intelligently and will be able to make sure that you are getting the web design elements you need.

There are certain steps necessary for web design. First, in order to have a website, you have to have a domain name. This is the URL that connects to your site and is the name that you and your site will be identified with. You want it to be easy to remember and to connect with the product or service that you are selling. It needs to be easy for your customers to type in so that they don’t get frustrated and give up trying. You don’t want it to be too long to remember, but you don’t want it so short that it doesn’t really describe your business or what you are selling. This can one of the most challenging elements of web design.

Once you have come up with the domain name, you will want to think about a logo that will identify your business to customers who visit your site. The professional web design team that you have hired to create your site often has logo creation services or can direct you to other sources for this service. It is important that your customers recognize your site as belonging to your company. You want to stay away from a logo that looks similar to the logos of other companies; it is important to be original so that your company can more easily be identified.

The site should have informative pages about your company and products as well as a way for your customers to contact you. If you have a shopping cart, it should be user-friendly so that prospective customers don’t give up because they can’t get it to work. By understanding what a good website needs, you will be able to appreciate the work that your web design team is doing and you will know whether they are doing a good job.

by Christine Owens
1,504 Views0
Arizona Phoenix Search Engine Optimization Web Design Website Design Website Development
Phoenix Web Design: The Five Keys to Happy Clients

Today, we are going to fill you in on an industry secret: There are quite a few companies that offer business web design in Phoenix.

What do you mean you already knew that?

In all seriousness, Arizona – like any other part of the civilized world – has its share of business web designers and online marketing experts. And yet, we have been able to grow our company significantly over the years. We like to think that a large part of that success has to do with our creativity, and the fact that we build business websites that are as good as, or better than, any other website design company in Phoenix.

But we also know that there is a lot more that goes into keeping our clients happy. Here are five things we do to set Epic Web Solutions apart from our competitors… and why you shouldn’t hire a business web design team in Arizona that doesn’t do any of them:

We design great business website layouts. Although it’s not the only thing that matters, having a good artistic eye is critical to designing a profitable site.

We incorporate search engine optimization into every project. On the other hand, what good is your work of art if no one sees it?

High-quality web hosting is part of the package. This is a piece of the puzzle that a lot of clients forget about, but having your site be online continuously, updated against security threats, and loading quickly is probably more important than you think.

We put customer service front and center. In almost any business, and especially ours, your work is never great until your client thinks it’s great. Getting input and feedback from our clients has been invaluable to our business.

Epic Web Solutions offers business websites at affordable rates. No matter how great your business website is, you have to make more money from it than you spend, which is why we work so hard to keep our fees competitive.

While these might not be the Phoenix web design and search engine optimization “secrets” you expected, they have helped us build a very successful company. So the next time you look to design, or re-design, your company’s website, why not give us a call?

by Christine Owens
1,620 Views0
Arizona Phoenix Web Design Website Design Website Development
Who Does the Best Business Web Design in Phoenix?

Before you read any further, admit it: You fully expected us to say that we offer the best business web design in Phoenix, didn’t you?

While we are proud to say that we definitely feel like we are in the mix, the truth is that it’s something of a trick question – there really isn’t any best web design team in Arizona, or in Phoenix, or even anywhere else in the world. That’s because great business web design – in the Southwest or elsewhere – isn’t only about skills, talents, or even prices… it’s about the right fit between client and designer.

And so, the question isn’t who does the best web design, but which web design team in Phoenix is right for you? Here are a couple of factors you should probably consider:

Your budget. We would love to pretend like this isn’t a consideration, but when was the last time your company approved an invoice without caring what the numbers were? The fact of the matter is that budgets matter quite a bit in business web design, and so it’s important to choose a team that does great work, but also one you can afford.

Skills and capabilities. Some of the web design companies in Arizona focus on the basics of layout; others, like ours, have online marketing specialists and programmers on hand who can handle things like search engine optimization and custom apps. What matters isn’t that your web design has or doesn’t have any of these, but that they are able to design the business website you really want, with all the features and capabilities you need.

The right match of personalities. Can you hire a web designer you don’t really like? You can, but why would you? Given that designing, launching, and then promoting a business website can be a lot of work – and occasionally, an intense process – it makes sense to find personalities that you mesh well with.

There are a lot of web design teams here in Phoenix and throughout the Southwest, but what really matters to your company is finding the one that makes the best fit for your project.

by Christine Owens
1,542 Views0
Arizona HTML Phoenix Scottsdale SEO Website Design Website Development
Analyzing Your Website Traffic to Understand User Experience

Looking at your website traffic is something you should do on a regular basis so you can better understand how your visitors navigate through your site and why they do the things that they do. Things such as average page views, bounce rate, average time spent on site and top content are all things that should give insight on what your users like and what they don’t like. Since you are likely the owner or manager of the website you are running, you will never truly be able to simulate a user experience on your own simply because you know alot more about your product than your customers do. Below are a few things at when analyzing your traffic:

Bounce Rate:

Bounce rate is the % of times a user enters and leave on the same page. Depending on your industry and the nature of your website, this % will vary. Obviously the lower the better but to really understand why they are bouncing take a look at the average time spent on each page. Are they reading your information, getting what they need and then leaving (spending 2 minutes or more on your website), or are they coming and leaving fairly quickly? If they leave quickly than you need to most likely re-arrange things in a fashion that the user will see what they came for and get more information. If the user comes, stays for a little while and then leaves without requesting more information, than you need to either give them a little less information or give them reasons to navigate through the rest of your site a little. Soft sells or calls to action is high trafficked spots on your website will help. Using key areas in your website real estate to try and get the user to do something rather than using these spots for information purposes. Ask them to join your email list to get free information regarding what they came to your site for.

Average Page Views:

If you have a low average page views number than your content probably needs to be re written or moved around. Try possibly taking a survey of some sort seeing what your current customers are most interested in about your service, or why they use you or your product. Take this information and structure it in a way that the users can navigate through your site and not get all the information they need on one page but enough to keep them interested throughout the whole site. As you see this improve, start implementing calls to action in certain spots as well.

Search Engine Traffic vs Direct Traffic:

This is a little more advanced but one way to try and increase conversion is showing different content based on the source of the traffic. People who are coming directly to your site usually (not always) were referred by someone or have a little more information than usual about your product or service. Possibly think about making the conversion funnel for these visitors a little shorter as they probably don’t need as much information, they just need a little nudge to contact you. Search engine traffic is usually visitors that know what they need or want, just looking for a person to buy it from. Present yourself in a fashion that will showcase your product, it’s features and how it will solve your customer’s problem and then give them a call to action on why they should contact you, buy the product or get more information.

There are ways to detect this in your code and doing it safely. Don’t redirect them to certain pages as if done incorrectly Google may flag you for cloaking. Simply make your page dynamic in a way that you can display information that is more beneficial to the user based on the information you have gathered about the source and other details.

by Christine Owens
4,444 Views0
Arizona Scottsdale Search Engine Optimization SEO Web Design Website Design
Using IP Address Geo Location Technology with SEO

Using IP address Geo location is one way to possibly look at in improving your conversion rates through on page optimization. As things become more and more complex on the internet and users are given multiple ways to buy a particular product or service, you should give your best shot at converting EVERY user that comes to your website. By using IP address geo location, you can display content based on the users location. This method won’t double your conversion rate, but it will be a nice little to test to see if your product or service is more marketable if presented to users by their location.

Using the geographical data:

-Use the geographical data to produce a call to action or geographical based sale or deal.

-Funnel this user to an optimizated landing page for there location. Perform split testing to see if your users are attracted to there location (city, state or zip).

Don’t redirect users on your home page based on there location, Google may think you are cloaking and flag you, put you in there supplemental index or even ban you if they think it’s a malicious act. Simply change content or calls to action only!

How this applies to SEO:

The whole goal of SEO is really to get more traffic and convert that traffic. Anything that includes producing more online sales or conversions boils down to optimizing your website so that users buy your product or service or at least contact you about it. If you are able to taylor your website to each individual and display things in a way that it would apply to there location, situation or emotion you would. You need to take as much given information about your user and use it to your advantage. This also includes refering pages, referring search engines, keywords etc…

Thanks

Nick Julia

Phoenix Web Design Company – Phoenix Website Design – Scottsdale Website Design

by Christine Owens
1,831 Views0

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