Who Does the Best Business Web Design in Phoenix?

Before you read any further, admit it: You fully expected us to say that we offer the best business web design in Phoenix, didn’t you?

While we are proud to say that we definitely feel like we are in the mix, the truth is that it’s something of a trick question – there really isn’t any best web design team in Arizona, or in Phoenix, or even anywhere else in the world. That’s because great business web design – in the Southwest or elsewhere – isn’t only about skills, talents, or even prices… it’s about the right fit between client and designer.

And so, the question isn’t who does the best web design, but which web design team in Phoenix is right for you? Here are a couple of factors you should probably consider:

Your budget. We would love to pretend like this isn’t a consideration, but when was the last time your company approved an invoice without caring what the numbers were? The fact of the matter is that budgets matter quite a bit in business web design, and so it’s important to choose a team that does great work, but also one you can afford.

Skills and capabilities. Some of the web design companies in Arizona focus on the basics of layout; others, like ours, have online marketing specialists and programmers on hand who can handle things like search engine optimization and custom apps. What matters isn’t that your web design has or doesn’t have any of these, but that they are able to design the business website you really want, with all the features and capabilities you need.

The right match of personalities. Can you hire a web designer you don’t really like? You can, but why would you? Given that designing, launching, and then promoting a business website can be a lot of work – and occasionally, an intense process – it makes sense to find personalities that you mesh well with.

There are a lot of web design teams here in Phoenix and throughout the Southwest, but what really matters to your company is finding the one that makes the best fit for your project.

Analyzing Your Website Traffic to Understand User Experience

Looking at your website traffic is something you should do on a regular basis so you can better understand how your visitors navigate through your site and why they do the things that they do. Things such as average page views, bounce rate, average time spent on site and top content are all things that should give insight on what your users like and what they don’t like. Since you are likely the owner or manager of the website you are running, you will never truly be able to simulate a user experience on your own simply because you know alot more about your product than your customers do. Below are a few things at when analyzing your traffic:

Bounce Rate:

Bounce rate is the % of times a user enters and leave on the same page. Depending on your industry and the nature of your website, this % will vary. Obviously the lower the better but to really understand why they are bouncing take a look at the average time spent on each page. Are they reading your information, getting what they need and then leaving (spending 2 minutes or more on your website), or are they coming and leaving fairly quickly? If they leave quickly than you need to most likely re-arrange things in a fashion that the user will see what they came for and get more information. If the user comes, stays for a little while and then leaves without requesting more information, than you need to either give them a little less information or give them reasons to navigate through the rest of your site a little. Soft sells or calls to action is high trafficked spots on your website will help. Using key areas in your website real estate to try and get the user to do something rather than using these spots for information purposes. Ask them to join your email list to get free information regarding what they came to your site for.

Average Page Views:

If you have a low average page views number than your content probably needs to be re written or moved around. Try possibly taking a survey of some sort seeing what your current customers are most interested in about your service, or why they use you or your product. Take this information and structure it in a way that the users can navigate through your site and not get all the information they need on one page but enough to keep them interested throughout the whole site. As you see this improve, start implementing calls to action in certain spots as well.

Search Engine Traffic vs Direct Traffic:

This is a little more advanced but one way to try and increase conversion is showing different content based on the source of the traffic. People who are coming directly to your site usually (not always) were referred by someone or have a little more information than usual about your product or service. Possibly think about making the conversion funnel for these visitors a little shorter as they probably don’t need as much information, they just need a little nudge to contact you. Search engine traffic is usually visitors that know what they need or want, just looking for a person to buy it from. Present yourself in a fashion that will showcase your product, it’s features and how it will solve your customer’s problem and then give them a call to action on why they should contact you, buy the product or get more information.

There are ways to detect this in your code and doing it safely. Don’t redirect them to certain pages as if done incorrectly Google may flag you for cloaking. Simply make your page dynamic in a way that you can display information that is more beneficial to the user based on the information you have gathered about the source and other details.

Using IP Address Geo Location Technology with SEO

Using IP address Geo location is one way to possibly look at in improving your conversion rates through on page optimization. As things become more and more complex on the internet and users are given multiple ways to buy a particular product or service, you should give your best shot at converting EVERY user that comes to your website. By using IP address geo location, you can display content based on the users location. This method won’t double your conversion rate, but it will be a nice little to test to see if your product or service is more marketable if presented to users by their location.

Using the geographical data:

-Use the geographical data to produce a call to action or geographical based sale or deal.

-Funnel this user to an optimizated landing page for there location. Perform split testing to see if your users are attracted to there location (city, state or zip).

Don’t redirect users on your home page based on there location, Google may think you are cloaking and flag you, put you in there supplemental index or even ban you if they think it’s a malicious act. Simply change content or calls to action only!

How this applies to SEO:

The whole goal of SEO is really to get more traffic and convert that traffic. Anything that includes producing more online sales or conversions boils down to optimizing your website so that users buy your product or service or at least contact you about it. If you are able to taylor your website to each individual and display things in a way that it would apply to there location, situation or emotion you would. You need to take as much given information about your user and use it to your advantage. This also includes refering pages, referring search engines, keywords etc…

Thanks

Nick Julia

Phoenix Web Design CompanyPhoenix Website DesignScottsdale Website Design

Should you use WordPress for your Website?

Alot of my customers are asking about wordpress and I just wanted to write a quick post about the advantages and disadvantages of using WordPress.

Advantages of using WordPress:

-With a little bit of web knowledge and know how, you can customize the content and look of the site yourself, no webmaster needed.

-Automates alot of the busy work associated with the website.

-Plugins are available to do thing that otherwise would have cost alot more money (SEO, Contact Forms, etc…).

-it’s usually cheaper than making a website from scratch depending on how complicated the layout is.

-Automatically submits to search engines!!

Disadvantages of using WordPress:

-Your website isn’t truly custom unless you develop a custom skin for it.

-Some things that you want to do with the site may be unobtainable due the nature of wordpress and your technical ability.

-You can almost always tell a site is built with wordpress which sometimes confuses users when identifying with websites.

I would recommend WordPress to individuals or business’s who meet the following criteria:

-Smaller website budget.

-Want to edit the content themselves and not have to use a webmaster for those type of edits.

-Don’t mind the possibility of seeing other websites on the internet that may look similar to yours.

Overall, WordPress is a somewhat complex program to setup if you don’t have any previous web or database knowledge, but once setup and running it’s easy to learn and fairly straight forward to customize. If you are looking for a custom wordpress website or need a free quote, give us a call and we will give you a free estimate that same day.
Thanks

Choosing the Right SEO Company

When choosing a website design or SEO company, you should be very careful in your selection. The reason why Epic Web Solutions is growing is because there are a number of website design SEO companies out there that use blackhat SEO techniques and other malicious tactics to try and rank well.

Things to know when looking for an SEO Company:

-Google is very smart, if there was a way to get #1 overnight everyone would do it. If your industry isn’t competitive or is in a very niche market, than you will probably see results quicker than most, but overnight just doesn’t happen. SEO is like fine wine, it only gets better with age.

-#1 rankings can’t be guaranteed for anybody. SEO is all about a bunch of little things making up one giant SEO powerhouse. On page optimization alone won’t get you to the top, nor will just link building without on page optimization.

-Reports, Reports, Reports. We don’t reuquire contracts or other things of that nature. We ask all of our customers for at least 2-6 months to really gain some traction, and after that it’s up to them. If the customer isn’t getting the results they would like then fire us. You should never have to sign a contract, but should always allow an SEO company to have a few months to gain some traction. SEO doesnt happen overnight. Your SEO company should give you reports at any frequency you wish so you can measure the success of your SEO campaign. If an SEO company is hesitant to provide you with reports than you should be weary about using them.

-If you are in a highly competitive market, be patient. Markets such as real estate, mortgages, insurance or travel etc… require extra time as these industries are very competitive in on the search engine and require more attention/work.

Other things to consider when choosing an SEO company are it’s current customers and there industries. Ethical SEO companies wouldn’t provide SEO to directly competing companies as it would be a conflict of interest.

If you would like a free website SEO analysis from Epic Web Solutions, call or email us at anytime.

[email protected]

Office: 623-252-3584