Author: Christine Owens

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Best Website Design & SEO Tools

Here is a short list of my favorite website design and SEO Tools. These are a mix of free and paid tools.

Rank Tracker – Paid

Rank Tracker is a tool that I use to manage alot of my SEO projects. Rank Tracker gives you the ability to check rankings on all the major search engines and give you all the insight you need in order to beat your competitors. I pay roughly $100 a month for this service and its worth every penny.

Dreamweaver – Paid

I can’t imagine designing or developing a website without it. Designing websites and building web applications is all about making things happen in a quick efficient manner while delivering a superior product. Dreamweaver gives us the ability to meat deadlines and come up with cross browser compliant error free website designs.

Freshbooks – Free or Paid

Freshbooks is a nice tool to use if you want your accounting to be remote or all done through the cloud. I am a firm advocate of using cloud based services as I never have to worry about losing my data and also don’t have various versions of it.

Web Developer Toolbar – Free

This addon in Firefox is one of my most valuable tools. It gives me the ability to troubleshoot layout issues, sessions and other usefull data for websites. Best of all it’s free and it installs in minutes.

Google Webmaster Help

Occasionally you encounter a problem that you just can’t figure out. Google webmaster help form will help you with this. I recommend reading it.

Firebug Toolbar for Firefox – Free

Firebug is a great way to diagnose issues with your website. It can also help with SEO in regards to page load speed by adding on the PageSpeed add on.

These are all tools I use on a daily basis to make myself more efficient. If you have tools you use, feel free to contact me through this website and recommend them. I always like to hear what other developers use to make their life easier.

by Christine Owens
20,675 Views0
Arizona Scottsdale Search Engine Optimization SEO Web Design
Choosing the right Arizona Website Design & SEO Company

When it comes to choosing a website design company in Arizona, you should choose carefully as there are so many. When looking for a website design company you should be able to see a portfolio, professional references and results. If you are planning on using that same company for search engine optimization company (SEO) don’t be afraid to ask for results, or data to backup their claims.

One of the most common things we see as a legitimate website design and SEO company in Arizona is all the fakes. Companies that can “get you to the top in 7 days guaranteed” are usually using black hat techniques that will in the long term eventually get you banned or they are targeting keywords that no one is searching for, or have no value to your companies target audience. Just remember that Google and other popular search engines have algorithms in place that prevent you from out ranking other companies overnight. Just remember Google loves fresh, relevant, usefull content that’s valuable to it’s users.

Web design and SEO work hand in hand, so if you are choosing an web design company that doesn’t offer any type of SEO than do your research as having that all under the same roof will be more efficient and probably less expensive. When starting an SEO campaign, it will most likely require changes to your website to fix critical on page elements which will go much smoother if the same company is performing the web changes.

Epic Web Solutions specializes in making websites rank well and look good. Call us today to find out how we can help your website rank better.

by Christine Owens
1,702 Views0
Arizona Phoenix Scottsdale Search Engine Optimization SEO Web Design
Getting ready to launch new FryFab.com Website

The new website design for fryfab.com has been in the making for a month now and is almost ready to launch. We brought out all the stop for this website including a few things that have never been done before on any other websites that Epic Web Solutions has launched.

-Search Engine/Keyword Detection to display relevant content based on what the user typed into Google/Yahoo/Bing.

  • By detecting the keyword they have searched, we can show users targeted product images/text and increase conversions.
  • Learn more about what the user wants to see and display only converting images.

-Geolocation of users by IP address

  • Find out where the user is coming from and display testimonials from local business’s that they may recognize to increase brand recognition
  • Display discounts or promos based on location
  • Real time content delivery based on location

Combining these two techniques, we will be looking to increase conversions while also enhancing the user experience by only giving them content/sales/promos that are targeted to what they are looking for and their specific location.

by Christine Owens
1,623 Views0
Arizona Scottsdale
Page Load Time Optimization….

As of 2010 Google is starting to apply a fair amount of weight to page load time. Google is making this a factor for a simple reason, if your page takes forever to load people aren’t going to wait and ultimately will close your site and move on to the next one.

Here are some things you can do to speed up your site:

-Combine all external Javascript (this may not be possible for some, but combine as much as possible).

-Specify image dimensions on all images. This way the browser doesn’t have to figure it out.

-Validate your website so crawlers don’t get confused with css/html errors.

-Don’t make references to external files/images

-Download the Firebug Firefox extension and install the Page Speed app. This will tell you everything you need to know about how to make your pages load faster.

I would recommend starting with the home page and then working your way back to your most important pages (use Google Analytics and look at the top content report. Work your way down from there).

While optimizing your pages load time won’t be responsible for getting you on the first page, it’s one of many things that will help. It’s also great for your users who are on slower connections.

Search Engine Optimization or SEO isn’t just doing one thing right, it’s doing a bunch of things right that makes the difference. Incorporating a beautiful website design and a good SEO campaign will take your website to the next level.

by Christine Owens
1,422 Views0

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