Category: Search Engine Optimization

  1. Home
  2. Search Engine Optimization
Internet Marketing Search Engine Optimization SEO
Two Examples Of Great Internet Marketing

Running a website is similar to owning a store. If you own a store, people walk by it and see the front. They are either impressed or dissatisfied with what they see, which could determine whether or not they walk through your front doors. If you own a store, you would probably put advertisements in the newspaper or magazines to make sure that people know where to find you and where to get the best services in town. If you own a store, you will probably have your information in the phone book and might even pay for a larger spot so that you call the attention of anyone looking for services or products like yours. Now think of the store in terms of a website. People go to your website and see what it looks like and depending on whether or not they like what they see, they may or may not move on. As a website owner, you will need to do some internet marketing, such as pay per click advertising or SEO writing. You might have your business website in online directories so that people will be able to find you more easily. The difference between a store and a website however, is that if you own a store only the locals have easy access to you. If you own a website, the entire world has access to you.

Internet marketing is the key to making sure that more of the world will see your website. There are many different marketing strategies that different online businesses implement. What works for one company might not work for the next. The benefit is that when you market your business online, it will be seen more often, hopefully bringing you more business. Take pay per click advertising for example. If you own a website and you hire a pay per click company to put your advertisements out there, other websites will have your ad on them. When someone is on their website and they see your ad and click on it, the host site will get paid a certain amount. While it might seem harsh to have to pay every time someone clicks on your ad, you may want to look at the business that you could gain from it. If ten people clicked on those ads and you have to pay out for ten clicks, you might be out a few dollars. If even only half of those people make a purchase on your website, you might be making hundreds or thousands of dollars! SEO writing is another great example of internet marketing. SEO writing companies write articles for businesses just like yours so that when someone does an online search that is relevant to your website, the search engine will find your website and put you in the results. The better your SEO articles are and the more results they provide, the more times the search engines will pull up your articles. As the search engines pull up your website more and more, they will realize that you are the best reference for similar searches and your business will just continue to grow in that way.

Pay per click advertising and SEO writing are only two of the great internet marketing tools that could really benefit your business. If you are looking for ways to boost business, you may want to consider looking more into internet marketing.

by Christine Owens
1,657 Views0
Arizona Search Engine Optimization SEO
An Arizona SEO Company Is A Must In This World Where The Internet Rules

If you own a business that allows you to sell either products or services over the internet, then you should use the services of an Arizona SEO company to help get your website near the top of the search rankings. Search Engine Optimization, or SEO should be an integral part of any good website design. While the graphics, colors, and navigation styles of your website are all very important, they won’t make much difference if people cannot find it.

Think about searching for something online. The first thing people do is to type their search terms into a search engine and then wait for the results. There will be ten to fifteen results on the first page that comes up. Statistics show that the majority of people never look beyond the first page. Of those that go to the second page of search results, an extremely small percentage of people keep looking on additional pages. It is helpful to know a little bit about how websites are ranked by search engines.

Any reputable Arizona SEO company understands that search engines look at a variety of things about a website in order to include it for any given search term. Of course, the search term must be in the content or words that are written on a page in the website. The website should have been around for a certain period of time and there must also be back-links to the website from other sources. In addition, if many people are clicking on the site, it can move up in the rankings. However, it can be hard to get clicks unless the website is located in the first pages of the rankings. A new website starts pretty far back, and unless steps are taken, it will not move up in the rankings very quickly.

An Arizona SEO company such as Epic Web Solutions, can provide answers to many SEO questions for people. They understand that content must be written and linked to each site. They also understand how to target specific keywords so that the site can move up faster in the rankings for that keyword phrase. The nice thing is that they have a team of people that they can use regularly to keep the search engine optimization going, since time is one of the biggest factors in moving up in the rankings.

Working with a reputable Arizona SEO company such as Epic Web Solutions (epicwebaz.com) is a great way to get websites noticed by search engines so they can move up in the rankings.

If you own a business that allows you to sell either products or services over the internet, then you should use the services of an Arizona SEO company to help get your website near the top of the search rankings. Search Engine Optimization, or SEO should be an integral part of any good website design. While the graphics, colors, and navigation styles of your website are all very important, they won’t make much difference if people cannot find it.

Think about searching for something online. The first thing people do is to type their search terms into a search engine and then wait for the results. There will be ten to fifteen results on the first page that comes up. Statistics show that the majority of people never look beyond the first page. Of those that go to the second page of search results, an extremely small percentage of people keep looking on additional pages. It is helpful to know a little bit about how websites are ranked by search engines.

Any reputable Arizona SEO company understands that search engines look at a variety of things about a website in order to include it for any given search term. Of course, the search term must be in the content or words that are written on a page in the website. The website should have been around for a certain period of time and there must also be back-links to the website from other sources. In addition, if many people are clicking on the site, it can move up in the rankings. However, it can be hard to get clicks unless the website is located in the first pages of the rankings. A new website starts pretty far back, and unless steps are taken, it will not move up in the rankings very quickly.

An Arizona SEO company such as Epic Web Solutions, can provide answers to many SEO questions for people. They understand that content must be written and linked to each site. They also understand how to target specific keywords so that the site can move up faster in the rankings for that keyword phrase. The nice thing is that they have a team of people that they can use regularly to keep the search engine optimization going, since time is one of the biggest factors in moving up in the rankings.

Working with a reputable Arizona SEO company such as Epic Web Solutions (epicwebaz.com) is a great way to get websites noticed by search engines so they can move up in the rankings.

by Christine Owens
1,584 Views0
Search Engine Optimization SEO
Making Sense of Search Engine Optimization and Link Building

Most business owners and web design clients have an easy time understanding why inbound links are such an important part of Google’s algorithm. After all, if lots of other websites are pointing in your direction, then it only makes sense to consider your site a top resource in the industry.

What they don’t often realize is that the relative value of inbound links goes deeper than that. It isn’t enough to simply have links to your website, they need to be the right kinds of links from the right places.

To help you make sense of search optimization and link building, here are three quick things to keep in mind:

Having other sites link to you is a big deal. Having just a few dozen high-quality inbound links to your website can help your Google position more than anything you could actually change or optimize on your own pages. In other words, Link building is one part of the search engine optimization process you can’t afford to overlook.

To be valuable, an inbound link has to make sense contextually. In other words, Google and the other major search engines put more weight and links that come from sites that are related to yours. Having vendors, suppliers, and industry directories point you is valuable; gathering random links from sites on unrelated topics isn’t.

You have to ask for links in a way that makes sense to other business owners and webmasters. Just because an inbound link would really help your online marketing efforts will doesn’t mean that someone else is likely to give it to you. Instead of simply requesting that people link to your site, point them towards a piece of interesting content or some other feature that will benefit their readers and followers.

Link building for SEO purposes is a big topic but understanding the basics of what the major search engines want to see is your first step towards climbing the rankings on Google, Yahoo, and Bing. Take what you know and work with your business web design team to make sense of your inbound link building strategy.

by Christine Owens
1,495 Views0
Search Engine Optimization SEO
Tips For Better Search Engine Optimization

If you are new to doing business online, you may not even know much about SEO or Search engine optimization. This is actually a very important part of driving customers to your site, and there are a number of things that will boost your Search engine optimization. The basic idea is that when people search for a product such as yours, you want your website to come up on the first page of that search without having to pay for an advertisement.

You know that if your website is sitting five or ten pages back, very few people searching will actually get to your link. In fact, some Search engine optimization studies indicate that 75% of people who do a search don’t go beyond the first page of results, and that of the 25% who go to the second page, only about 10% will go on to the third page. Each website receives a page ranking from the search engines, and that ranking is part of what determines where it is within the pages when a keyword search is performed. It is important for you that you boost your Search engine optimization so that your site can gain a higher ranking and be found by search engines such as Google, Bing, and Yahoo. You may have a Search engine optimization company that is helping you to improve your rankings, and there are several things that they will need to work with you on in order to help you get the best rankings through Search engine optimization.

The first thing you must do to begin your Search engine optimization is to do keyword research. This is where you try to come up with words that people will search on that could connect them to your site and your product. There are Search engine optimization methods of determining which keywords are more competitive and which are going to be easier to get associated with your website. Your Search engine optimization team may ask you to provide some keywords and can then help you understand which ones are more likely to get you higher in the rankings in a shorter amount of time.

Next, you need to connect those keywords to your content in order to actually realize any Search engine optimization. You will need to have informative content on your site that uses those keywords and you will also need to have content that contains one-way links to your website that is posted elsewhere on the web, such as in article directories or blogs. Your Search engine optimization professionals will know how to do this and you will find that it really does work. Search engine optimization is not something that happens overnight, but with time and serious effort you will begin to see progress. Your SEO team will help you find some keywords that you can move up in the rankings on fairly quickly, while other more competitive terms are worth the wait. Soon, your website will be moving up in the rankings and more people will be able to find you.

by Christine Owens
1,549 Views0
Phoenix Search Engine Optimization Website Design
Professional Web Design Can Boost Your Online Business

People who have online businesses or who are considering starting up online businesses need to understand that web design is a very important element that cannot be overlooked. The web design of your website is the key to the online business that you expect to get. Whether you are selling your own product or you are working with affiliate marketing, you need a good looking site if you want people to visit it and to come back again. You may decide that the best way to go is to hire a web design company to create your site for you, especially if you have a large number of products or you need to have a specialized shopping cart. You can do your own web design if you understand how it works.

Hiring a good web design company that understands the complex web design necessary for your site is a very important step for you to take to get your online business going and growing. However, if you understand some of the basics of how web design works, you will be able to work with your web design team intelligently and will be able to make sure that you are getting the web design elements you need.

There are certain steps necessary for web design. First, in order to have a website, you have to have a domain name. This is the URL that connects to your site and is the name that you and your site will be identified with. You want it to be easy to remember and to connect with the product or service that you are selling. It needs to be easy for your customers to type in so that they don’t get frustrated and give up trying. You don’t want it to be too long to remember, but you don’t want it so short that it doesn’t really describe your business or what you are selling. This can one of the most challenging elements of web design.

Once you have come up with the domain name, you will want to think about a logo that will identify your business to customers who visit your site. The professional web design team that you have hired to create your site often has logo creation services or can direct you to other sources for this service. It is important that your customers recognize your site as belonging to your company. You want to stay away from a logo that looks similar to the logos of other companies; it is important to be original so that your company can more easily be identified.

The site should have informative pages about your company and products as well as a way for your customers to contact you. If you have a shopping cart, it should be user-friendly so that prospective customers don’t give up because they can’t get it to work. By understanding what a good website needs, you will be able to appreciate the work that your web design team is doing and you will know whether they are doing a good job.

by Christine Owens
1,454 Views0
Arizona Phoenix Search Engine Optimization Web Design Website Design Website Development
Phoenix Web Design: The Five Keys to Happy Clients

Today, we are going to fill you in on an industry secret: There are quite a few companies that offer business web design in Phoenix.

What do you mean you already knew that?

In all seriousness, Arizona – like any other part of the civilized world – has its share of business web designers and online marketing experts. And yet, we have been able to grow our company significantly over the years. We like to think that a large part of that success has to do with our creativity, and the fact that we build business websites that are as good as, or better than, any other website design company in Phoenix.

But we also know that there is a lot more that goes into keeping our clients happy. Here are five things we do to set Epic Web Solutions apart from our competitors… and why you shouldn’t hire a business web design team in Arizona that doesn’t do any of them:

We design great business website layouts. Although it’s not the only thing that matters, having a good artistic eye is critical to designing a profitable site.

We incorporate search engine optimization into every project. On the other hand, what good is your work of art if no one sees it?

High-quality web hosting is part of the package. This is a piece of the puzzle that a lot of clients forget about, but having your site be online continuously, updated against security threats, and loading quickly is probably more important than you think.

We put customer service front and center. In almost any business, and especially ours, your work is never great until your client thinks it’s great. Getting input and feedback from our clients has been invaluable to our business.

Epic Web Solutions offers business websites at affordable rates. No matter how great your business website is, you have to make more money from it than you spend, which is why we work so hard to keep our fees competitive.

While these might not be the Phoenix web design and search engine optimization “secrets” you expected, they have helped us build a very successful company. So the next time you look to design, or re-design, your company’s website, why not give us a call?

by Christine Owens
1,563 Views0

© Copyright 2019 All Rights Reserved