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Stay Current With Mobile Web Design

If you have a website that is essential to your business function and dealings, you know the importance of Phoenix Web Design. Web design is a skillful art that focusing on making websites technologically functional, attractive, and user-friendly. Professional developers are skilled at bringing all these aspects together to create a site than users will find informative and easy to use. A well designed website is both a powerful marketing tool and a means by which your business can participate in e-commerce. In both of these ways a website can boost sales and overall profitability for your business.

When the web first came on the scene, businesses quickly realized that a significant portion of the market was going to move online. They scrambled to keep up with technology; hiring Phoenix Web Design specialists to help them create websites that would attract online consumers and make it easy for them to purchase products on the web. Companies that kept up with the technological curve had a continued opportunity for growth. Those that did not make the jump to the internet felt the effects and may not have been able to keep up with competitors that were online.

The same phenomenon is occurring once again, only this time with mobile internet access. More and more consumers are using handheld devices to access the internet. From their mobile phones they are researching and purchasing. Traditional Phoenix Web Design for lap and desktop computers is not compatible with internet capable hand held devices. Websites that are not wireless access protocol (WAP) compatible are difficult if not impossible to browse on a mobile device. As a result, online businesses are under pressure to create quality WAP compatible sites in order to keep the attention of mobile consumers.

There are a number of mobile Phoenix Web Design service features that can keep your business in the mobile sights of key consumers. Designers can develop a brand new site that is mobile compatible, or create a parallel, WAP compatible version of your existing site that will come up for mobile users. This site can definitely mimic your traditional website, creating consistency between your traditional and mobile site that will allow your customers to feel a sense of familiarity no matter which access point they use.

Such designers are well versed in mobile web accessibility guidelines as well as web standards compliance. Their focus will not only be on an attractive site, but a site with high usability. Talented designers can create a visually appealing site while excluding or removing unnecessary visual noise. This is important, as it affects the speed with which your mobile site can be viewed. By using minimal design parameters, they can assure your mobile site will appear efficiently on mobile devices.  Messaging will be mobile focused, editing content to keep it concise for the comfort of reading on mobile screens. Experienced mobile web designers will also ensure your WAP compatible mobile site is optimized and SEO friendly, so your mobile site will be well ranked by search engines.

Don’t miss the boat. Use the skilled services of Phoenix Web Design professionals to keep your web business attractive and accessible to mobile device users.

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