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Link Building & It’s Importance in SEO

Link building (especially on Google) is probably the most important aspect of SEO right now. As Google moves towards making links a big part of their algorithm, link building becomes more and more important as a daily SEO activity. The days of ranking well on Google for having just a well on page optimized website are over. Everybody knows that content is king, title tags are important, proper use of header tags is good and link anchor text always helps, but now the shift is to in bound links. Quality, relevant, 1 way in bound links from high page rank sites with good anchor text is the one thing that can take your average ranking site right to the top of the first page.

Quality Links:

Links of the same relevancy that aren’t spammy. The higher the page rank the better. The fewer the links on the page that is linking to you the better. This is because for every site that a page links to, it’s passing on a little piece of its page rank to each of those sites. The more site that are linked to, the less page rank each site will get because of sharing with the other sites.

Rate at Which Links are Acquired:

Don’t do all your link building in one day, or even one week, Spread it out! Unless you are writing exceptional content on a daily basis and people are linking to it because it’s highly informative and completely original, don’t build links at a rapid pace. Then again, don’t build slowly, but google knows if you are building to fast and won’t give you as much credit or possibly penalize you if you get carried away.

Method of Acquiring Links:

Directory submission is always a topic in SEO. When I submit sites to directories, I check a couple things before I submit. Things such as page rank, type of sites they allow and the overall feeling I get when I look at the directory. If the directory has a zero page rank value and has adult or spammy sites in their directory a usually won’t submit. I do this for two reasons, if the web directory has no page rank, google may or may not trust the directory and all the sites in it. Usually if google assigns a page rank > 1 to something there is usually a certain standard of content or information. This isn’t always the case, but a good starting point. Also, if there are spammy sites or adult sites in the directory I usually won’t submit as this may look to google as a bad thing.

Next there is article submissions which really I think only works correctly when you write good article that are informative and not copied. Finally theirs blogging or high quality content creating on your actual site, which I think is the best way. This way may take the longest to see the fruits of your labor (unless you are promoting your content through viral methods) but it sure does pay off. The kind of links is one way in bound links from pages that have relevant content to yours, high page rank and the anchor text is similar to the keywords or phrases you are targeting. Preferably these in bound links would appear in paragraphs or text that is related to your topic as well.

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