I am compiling a list of questions that I get from business owners on a regular basis when it comes to search engine optimization (SEO). These are questions that I get most frequently when talking with my clients or prospective clients about SEO.
1.) What is SEO, how does it work.
SEO stands for Search Engine Optimization. Search Engines use website crawlers to crawl all the website on the internet and index the text that is crawled from each site. This text (including links, tags, etc…) get run through the search engines ranking algorithm and are assigned a rank based on this information. The ranking algorithm is made up of several (hundreds) of factors that measure your site and assign a weight to each item. The combination of doing all these things correctly will help you rank the best. Some of the most known factors are:
-Header Tag Usage
2.) How do you know the algorithm?
Nobody has a guide or manual to any search engines algorithm accept for the team who developed/maintains it. Search Engines such as Google & Yahoo don’t openly divulge the secrets that make up there algorithms. Search engine algorithms change on such a frequent basis that it requires a lot of studying and staying up to date to keep up with these changes. Anyone can learn the basic fundamentals of the algorithms by buying a book or searching the internet. Experience is usually what separates to go optimizers from the bad.
3.) Can I rank #1 on Google over night?
Promising #1 rankings is a dead giveaway that the person promising those rankings either doesn’t know what they are talking about or is just trying to get your money. #1 rankings over night don’t exist using white hat (accepted SEO practices). If you wanted to rank #1 for the phrase “custom made gold zippers in Phoenix, Arizona” then maby you could rank pretty high fairly quickly since it’s likely not a very competitive search phrase and no one else is optimizing for it. Bottom line, ranking on the first page on Google really isnt possible using accepted SEO techniques overnight.